Annie Wilson

Annie Wilson
  • Full-time Lecturer

Contact Information

  • office Address:

    717 Jon M. Huntsman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104-6340

Overview

Annie Wilson is a lecturer of Marketing at the Wharton School. Annie has served as a senior behavioral scientist for Vanguard. She received a PhD in Marketing from Harvard Business School and a BA in English and Psychology from Georgetown University. Annie’s research interests include minimalism, signaling in consumer behavior, and responses to resource scarcity. Her research has been published in marketing journals including Journal of Consumer Research, Journal of Consumer Psychology, Journal of the Association of Consumer Research, and Appetite, and has been covered in Harvard Business Review.

For more information and her CV, please visit Annie’s personal webpage.

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Teaching

Past Courses

  • MKTG265 - PRINCIPLES OF ADVERTISNG

    This course focuses on advertising via all media - print, digital, video, TV, Internet, etc. Emphasis is placed on understanding the communication development process and consumer behavior (psychology), the measurement and evaluation of advertising effects, and developing appropriate media plans.

Knowledge@Wharton

What Rising Inflation Means for Stock Investors

Familiar hedging options like commodities are no longer safe havens against core inflation, according to new research co-authored by Wharton's Nikolai Roussanov.

Knowledge @ Wharton - 7/20/2021
How Contractors Can Successfully Manage from the Outside

Contractors are outsiders who don’t have the social capital needed to be effective managers, but new research from Wharton’s Peter Cappelli shows how they are leveraging their outsider status for the win.

Knowledge @ Wharton - 7/20/2021
Learning to Be a Better Leader

In his latest book, 'The Edge,' Wharton management professor Michael Useem profiles 10 chief executives and shares their strategies for sustained success.

Knowledge @ Wharton - 7/20/2021