Annie Wilson

Annie Wilson
  • Full-time Lecturer

Contact Information

  • office Address:

    717 Jon M. Huntsman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104-6340


Annie Wilson is a lecturer of Marketing at the Wharton School. Annie has served as a senior behavioral scientist for Vanguard. She received a PhD in Marketing from Harvard Business School and a BA in English and Psychology from Georgetown University. Annie’s research interests include minimalism, signaling in consumer behavior, and responses to resource scarcity. Her research has been published in marketing journals including Journal of Consumer Research, Journal of Consumer Psychology, Journal of the Association of Consumer Research, and Appetite, and has been covered in Harvard Business Review.

For more information and her CV, please visit Annie’s personal webpage.

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Past Courses


    This course focuses on advertising via all media - print, digital, video, TV, Internet, etc. Emphasis is placed on understanding the communication development process and consumer behavior (psychology), the measurement and evaluation of advertising effects, and developing appropriate media plans.


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