Shiri Melumad

Shiri Melumad
  • Assistant Professor of Marketing

Contact Information

  • office Address:

    753 Jon M. Huntsman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104


Shiri Melumad is an Assistant Professor of Marketing at the Wharton School. Shiri’s research interests include mobile consumer behavior, digital and social media marketing, and the role of affect in consumer psychology. Her most recent research focuses on the distinct psychological implications of smartphone use. Some of her ongoing work examines how smartphone use changes the consumption and generation of online content, as well as consumers’ emotional and physiological reactions to devices.

Shiri holds a Ph.D. and M.Phil. in Marketing from Columbia University’s Graduate School of Business, and a B.A. in Psychology with a minor in History from Columbia University.

More information is available at Shiri’s personal page:

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