Shiri Melumad

Shiri Melumad
  • Assistant Professor of Marketing

Contact Information

  • office Address:

    753 Jon M. Huntsman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104

Overview

Shiri Melumad is an Assistant Professor of Marketing at the Wharton School. Shiri’s research interests include mobile consumer behavior, digital and social media marketing, and the role of affect in consumer psychology. Her most recent research focuses on the distinct psychological implications of smartphone use. Some of her ongoing work examines how smartphone use changes the consumption and generation of online content, as well as consumers’ emotional and physiological reactions to devices.

Shiri holds a Ph.D. and M.Phil. in Marketing from Columbia University’s Graduate School of Business, and a B.A. in Psychology with a minor in History from Columbia University.

More information is available at Shiri’s personal page: www.shirimelumad.com

Continue Reading

Knowledge@Wharton

How AI-based Systems Can Improve Medical Outcomes

AI has the potential to boost medical outcomes while lowering costs in the U.S. health care system. In this opinion piece, experts propose one way of implementing AI using a work systems model.

Knowledge @ Wharton - 2018/12/12
Making Sense of the War on Huawei

The arrest of Meng Wanzhou, CFO of Huawei, is only the beginning of what is clearly becoming the U.S. government’s war on the Chinese tech firm, writes Wharton dean Geoffrey Garrett in this opinion piece.

Knowledge @ Wharton - 2018/12/11
Can Dolce & Gabbana Recover from Its Mistakes in China?

Italian fashion house Dolce & Gabbana is trying to clean up a public relations mess in China that highlights the importance of cultural sensitivity in a global marketplace.

Knowledge @ Wharton - 2018/12/11