Shiri Melumad

Shiri Melumad
  • Assistant Professor of Marketing

Contact Information

  • office Address:

    753 Jon M. Huntsman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104

Research Interests: Consumer Psychology of Technology, New Media and User-Generated Content, Digital Marketing

Overview

Shiri Melumad is an Assistant Professor of Marketing and Wolpow Family Faculty Scholar at the Wharton School of the University of Pennsylvania. Shiri’s research interests include the consumer psychology of technology usage, new media and user-generated content, and digital marketing. Her work has appeared in a number of journals including the Journal of Consumer Research, Journal of Marketing Research, and Journal of Marketing.

She holds a Ph.D. and M.Phil. in Marketing from Columbia University’s Graduate School of Business, and a B.A. in Psychology from Columbia University.

More information is available at Shiri’s personal page: www.shirimelumad.com

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