Photo of Jonah Berger

Jonah Berger

Associate Professor of Marketing

Research Interests: social influence, word of mouth, viral marketing, diffusion, product adoption and abandonment, social contagion, consumer behavior

Links: CV, Personal Website


  • MKTG611 - Marketing Management

    This course addresses how to design and implement the best combination of marketing efforts to carry out a firm's strategy in its target markets. Specifically, this course seeks to develop the student's (1) understanding of how the firm can benefit by creating and delivering value to its customers, and stakeholders, and (2) skills in applying the analytical concepts and tools of marketing to such decisions as segmentation and targeting, branding, pricing, distribution, and promotion. The course uses lectures and case discussions, case write-ups, student presentations, and a comprehensive final examination to achieve these objectives.

    MKTG611009  ( Syllabus

    MKTG611011  ( Syllabus

    MKTG611013  ( Syllabus

    MKTG611015  ( Syllabus

    MKTG611701  ( Syllabus

    MKTG611702  ( Syllabus

  • MKTG973 - Research Seminar in Marketing - Part A

    This course is taught collectively by the faculty members from the Marketing Department. It is designed to expose Doctoral students to the cutting-edge research in marketing models in order to help them to define and advance their research interests. This course will offer: in-depth discussions on some important topics in marketing by experts in respective areas; tools, and methodologies required for conducting research in those areas; broad exposure to our faculty members and their proven research styles.

    MKTG973301  ( Syllabus