Photo of Stephen Hoch

Stephen Hoch

Laura and John J. Pomerantz Professor in Marketing

Research Interests: consumer behavior and learning, decision support systems and the psychology of forecasting, private label products., psychology of self-control, retail merchandising, assortment, pricing, and promotion strategy

Links: CV


  • Narayan Janakiraman, Robert Meyer, Stephen Hoch (Working), The Psychology of Consumer Decisions to Continue or Abandon Waits from Invisible Service Queues.    Abstract
  • Stephen Hoch, E. M. Eisenstein (Working), Intuitive Compounding: Framing Temporal Perspective and Expertise.
  • Stephen Hoch, Alan L. Montgomery, Young-Hoon Park (Working), Long-Term Growth Trends in Private Label Market Shares.    Abstract
  • Edward J. Fox, Stephen Hoch (2005), Cherry Picking, , Journal of Marketing, 69 (1), 2005, 46-62.    Abstract
  • Stephen Hoch, Erica Mina Okada (2004), Spending Time versus Spending Money, , Journal of Consumer Research, 31 (2), 2004, 313-323.    Abstract
  • Stephen Hoch, Joseph P. Redden (Working), The Psychology of Two-Part Tarriffs.  Abstract
  • Stephen Hoch, Jagmohan Raju, Serdar Seyman (2002), Positioning of Store Brands, , Marketing Science, 21 (4), 2002, 278-397.    Abstract
  • Stephen Hoch (2002), Product Experience is Seductive, , Journal of Consumer Research, 29 (December, 2002), 448-454.    Abstract
  • H. Kunreuther, Stephen Hoch, Wharton on Making Decisions (2001).
  • Xavier Drèze, Stephen Hoch (1998), Exploiting the Installed Base Using Cross-Merchandising and Category Destination Programs, International Journal of Research in Marketing, 15 (5), 459 - 471.  Abstract
  • Stephen Hoch, Leonard Lodish (1998), Store Brands and Category Management, Journal of Retailing    Abstract
  • Stephen Hoch, Xavier Drèze, Mary E. Purk (1994), EDLP, Hi-Lo, and Margin Arithmetic, Journal of Marketing, November, 16-27.  Abstract
  • Xavier Drèze, Stephen Hoch, Mary E. Purk (1994), Shelf Management and Space Elasticity, Journal of Retailing, Winter, 301-326.  Abstract  Description