Photo of Eric Bradlow

Eric Bradlow

The K.P. Chao Professor

Professor of Marketing

Professor of Economics; Professor of Education; Professor of Statistics

Faculty Director - Wharton Customer Analytics Initiative

Chairperson, Wharton Marketing Department

Research Interests: bayesian computation, latent variable models, marketing research methods, missing data problems, psychometrics

Links: CV, Twitter


  • MKTG612 - Dynamic Marketing Strategy

    Building upon Marketing 611, the goal of this course is to develop skills in formulating and implementing marketing strategies for brands and businesses. The course will focus on issues such as the selection of which businesses and segments to compete in, how to allocate resources across businesses, segments, and elements of the marketing mix, as well as other significant strategic issues facing today's managers in a dynamic competitive environment.

    A central theme of the course is that the answer to these strategic problems varies over time depending on the stage of the product life cycle at which marketing decisions are being made. As such, the PLC serves as the central organizing vehicle of the course. We will explore such issues as how to design optimal strategies for the launch of new products and services that arise during the introductory phase, how to maximize the acceleration of revenue during the growth phase, how to sustain and extend profitability during the mature phase, and how to manage a business during the inevitable decline phase.

    MKTG612002  ( Syllabus

    MKTG612004  ( Syllabus

    MKTG612006  ( Syllabus

    MKTG612008  ( Syllabus

  • MKTG995 - Dissertation

    MKTG995005 

    MKTG995018 

    MKTG995118