Photo of Eric Bradlow

Eric Bradlow

The K.P. Chao Professor

Professor of Marketing

Professor of Economics; Professor of Education; Professor of Statistics

Faculty Director - Wharton Customer Analytics Initiative

Chairperson, Wharton Marketing Department

Research Interests: bayesian computation, latent variable models, marketing research methods, missing data problems, psychometrics

Links: CV, Twitter

  • Eric Bradlow, David Schmittlein (Under Review), The Little Engines That Could: Modeling the Performance of World Wide Web Search Engines.  Abstract  Description
  • Leonard Lodish, Eric Bradlow, L.B Cain (Under Review), Who's #1? Accounting for Heterogeneity in Sales Force Evaluation.
  • Daniel Zantedeschi, Elea McDonnell Feit, Eric Bradlow (2016), Measuring Multi-Channel Advertising Response, Management Science
  • Julie Novak, Eleanor McDonnell Feit, Shane T. Jensen, Eric Bradlow (Working), Bayesian Imputation for Anonymous Visits.  
  • Valeria Stourm, Eric Bradlow, Peter Fader (2015), Stockpiling Points in Linear Loyalty Programs, Journal of Marketing Research, 52 (2), 253 - 267.    Abstract
  • Yao Zhang, Eric Bradlow, Dylan Small (2015), Predicting Customer Value Using Clumpiness: From RFM to RFMC, Marketing Science, 34 (2), 195 - 208.
  • P. Wang, Eric Bradlow, Edward I. George (2014), Meta-Analyses Using Information Reweighting: An Application to Online Advertising, Quantitative Marketing and Economics, 12 (2), 209 - 233.
  • Arun Gopalakrishnan, Eric Bradlow, Peter Fader (Under Revision), A Cross-Cohort Changepoint Model for Customer-Base Analysis.  Abstract
  • Eric Schwartz, Eric Bradlow, Peter Fader (Under Revision), Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments.  Abstract
  • Eric Schwartz, Eric Bradlow, Peter Fader (2014), Model Selection Using Database Characteristics: Developing a Classification Tree for Longitudinal Incidence Data, Marketing Science , 33 (2), 188 - 205.    Abstract
  • Eric Bradlow, Bradlow Clumpiness Spreadsheet  
  • Yao Zhang, Eric Bradlow, Dylan Small (2013), New Measures of Clumpiness for Incidence Data, Journal of Applied Statistics , 40, 2533 - 2548.    Abstract
  • Elea McDonnell Feit, Pengyuan Wang, Eric Bradlow, Peter Fader (2013), Fusing Aggregate and Disaggregate Data with an Application to Multiplatform Media Consumption , Journal of Marketing Research, 50, 348 - 364.    Abstract
  • Blakeley McShane, Eric Bradlow, Jonah Berger (2012), Visual Influence and Social Groups, Journal of Marketing Research, XLIX, 854 - 871.    Abstract
  • David Schweidel, Eric Bradlow, Peter Fader (2011), Portfolio Dynamics for Customers of a Multi-Service Provider, Management Science, 57 (3), 471-486    Abstract
  • Andres Musalem, Marcelo Olivares, Eric Bradlow, Christian Terwiesch, Daniel Corsten (2010), Structural Estimation of the Effect of Out-of-Stocks, Management Science, 56 (7), 1180 - 1197.    Abstract
  • Pierre Chandon, J. Wesley Hutchinson, Eric Bradlow, Scott Young (2009), Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase, Journal of Marketing  Abstract
  • Howard Kunreuther, Gabriel Silvasi, Eric Bradlow, Dylan Small (2009), Bayesian Analysis of Deterministic and Stochastic Prisoner's Dilemma Games, Judgment and Decision Making, 4 (5), 363 - 384.  Abstract
  • David Schweidel, Peter Fader, Eric Bradlow (2009), Modeling Retention Within and Across Cohorts in Contractual Relationships, Journal of Marketing    Abstract
  • Schweidel, D.S., Fader, P.S, Eric Bradlow (2009), A Bivariate Timing Model of Customer Acquisition and Retention, Marketing Science    Abstract
  • Min Ding, Young-Hoon Park, Eric Bradlow (2009), Barter Markets, Management Science    Abstract
  • Kaufman-Scarborough, C., Morrin, M., Petro, G., Eric Bradlow (Under Review), Improving the Crystal Ball: Consumer Consensus and Retail Prediction Markets.    Abstract
  • Sam Hui, Peter Fader, Eric Bradlow (2009), Path Data in Marketing: An Integrative Framework and Prospectus for Model-Building, Marketing Science, 28 (2), 320-335    Abstract
  • Sam Hui, Eric Bradlow, Peter Fader (2009), Testing Behavioral Hypotheses using an Integrated Model of Grocery Store Shopping Paths, Journal of Consumer Research, 36 (3), 478-493.    Abstract
  • Sam Hui, Peter Fader, Eric Bradlow (2009), The Traveling Salesman Goes Shopping: The Systematic Deviations of Grocery Paths from TSP-Optimality, Marketing Science, 28 (3), 566-572    Abstract
  • David Schweidel, Peter Fader, Eric Bradlow (2008), A Bivariate Timing Model of Customer Acquisition and Retention, Marketing Science, 27 (5), 829–843.    Abstract
  • Eric Bradlow, Shane T. Jensen, Justin Wolfers, Abraham J. Wyner (2008), A statistical look at Roger Clemens' pitching career, Chance, 21, 24 - 30.  
  • Blake McShane, Moshe Adrian, Eric Bradlow, Peter Fader (2008), Count Models Based on Weibull Interarrival Times, Journal of Business and Economic Statistics, 26 (3), 369-378    Abstract
  • Musalem, Andres, Eric Bradlow, Jagmohan Raju (2008), Bayesian Estimation of Random-Coefficients Choice Models using Aggregate Data, Journal of Applied Econometrics, To appear.    Abstract
  • Eric Bradlow, Shane T. Jensen, Justin Wolfers, Abraham J. Wyner (2008), Report Backing Clemens Chooses Its Facts Carefully, New York Times  
  • Oded Netzer, Olivier Toubia, Eric Bradlow, Ely Dahan, Theodoros Evgeniou, Fred Feinberg, Elea McDonnell Feit, Sam K. Hui, Joseph Johnson, John C. Liechty, James B. Orlin, Vithala R. Rao (2008), Beyond conjoint analysis: Advances in preference measurement, Marketing Letters, Volume 19 (Numbers 3-4), 337 - 354. doi: 10.1007/s11002-008-9046-1.
  • David Schweidel, Peter Fader, Eric Bradlow (2008), Modeling Service Retention Within and Across Cohorts under Limited Information, Journal of Marketing, 72 (1), 82-94    Abstract
  • Pierre Chandon, J. Wesley Hutchinson, Eric Bradlow, Scott Young (2007), Measuring Value of Point-of-Purchase Marketing with Commercial Eye-Tracking Data, In Visual Marketing: From Attention to Action, eds., Michel Wedel and Rik Peters
  • Michael Braun, Peter Fader, Eric Bradlow, Howard Kunreuther (2006), Modeling the “Pseudodeductible” in Insurance Claims Decisions, Management Science, 52 (8), 1258 - 1272.    Abstract
  • David A. Schweidel, Eric Bradlow, Patti Williams (2006), A Feature-Based Approach to Assessing Advertisement Similarity, Journal of Marketing Research    Abstract
  • Eric Bradlow, Bart J. Bronnenberg, Gary J. Russell, Neeraj Arora, David Bell, Sri Duvvuri, Frankel Hofstede, Catarina Sismeiro, Raphael Thomadsen, Sha Yang (2005), Spatial Models in Marketing, Marketing Letters, 16 (3-4), 267 - 278.    Abstract
  • Andres Musalem, Eric Bradlow, Jagmohan Raju (2005), Who’s Got the Coupon: Estimating Consumer Preferences and Coupon Usage from Aggregate Information, Journal of Marketing Research    Abstract
  • Jeffrey Larson, Eric Bradlow, Peter Fader (2005), An Exploratory Look at Supermarket Shopping Paths, International Journal of Research in Marketing, 22 (4), 395 - 414.  
  • P.M. West, D. Ariely, S. Bellman, J. Huber, E. Johnson, J.D.C. little, David Schkade, Eric Bradlow, Barbara E. Kahn (1999), Agents to the Rescue?, , Marketing Letters.  Abstract