| PRESENTED BY: |
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LOCATIONS |
Marketing Department
The Wharton School
University of Pennsylvania
Jon Huntsman Hall
3730 Walnut Street
Philadelphia, PA 19081 |
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Date: Friday, February 22, 2019
Speakers’ Presentation Room: 240 JMHH
Breaks: 2nd Floor Lounge (MBA Lounge)
Reception: 2nd Floor Lounge (MBA Lounge) |
Wharton Marketing Camp Agenda and Speakers
Friday, February 22, 2019
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CONTINENTAL BREAKFAST FOR FACULTY
9:00 – 9:45 AM
Room: 2nd Floor Lounge
(MBA Lounge) |
CONTINENTAL BREAKFAST FOR DOCTORAL STUDENTS & POST-DOCS WITH SPEAKERS
9:00 – 9:45 AM
Room: 741 JMHH (LARGE CONFERENCE ROOM) |
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9:45 AM – 10:00 AM
Room: 2nd Floor Lounge
(MBA Lounge) |
OPENING REMARKS
Eric Bradlow
Marketing Department Chair;
Professor of Marketing
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10:00 – 11:00 AM
Room: 240 JMHH |
Derek Rucker
Sandy & Morton Goldman Professor of Entrepreneurial Studies in Marketing;
Professor of Marketing;
Co-chair of Faculty Research
Northwestern University
Kellogg School of Management
- EMOTIONALITY IN LANGUAGE: MEASUREMENT, THEORY DEVELOPMENT, AND FINDINGS
- Bio & Abstract
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11:00 – 11:30 AM
Room: 2nd Floor Lounge (MBA Lounge) |
MORNING BREAK
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11:30 AM – 12:30 PM
Room: 240 JMHH |
David Godes
Dean’s Professor of Marketing;
Chair of the Marketing Department
University of Maryland
Robert H. Smith School of Business
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12:30 – 1:30 PM
Room: 2nd Floor Lounge
(MBA Lounge) |
LUNCH
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1:30 PM – 2:30 PM
Room: 240 JMHH |
Naomi Mandel
Yellow Corporation Professor of Marketing
Arizona State University
W. P. Carey School of Business
- ON THE FLEXIBILITY OF SELF-REPAIR: INTERDEPENDENCE FACILITATES FLUID COMPENSATORY CONSUMPTION
- Bio & Abstract
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2:30 – 3:00 PM
Room: 2nd Floor Lounge
(MBA Lounge) |
AFTERNOON BREAK
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3:00 PM – 4:00 PM
Room: 240 JMHH |
Anja Lambrecht
Professor of Marketing
London Business School
- SPILLOVER EFFECTS AND FREEMIUM STRATEGY IN MOBILE APP MARKET
- Bio & Abstract
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4:00 – 5:30 PM
Room: 2nd Floor Lounge
(MBA Lounge) |
RECEPTION
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