Marketing Camp, Friday 22, 2019

NOTE: THIS IS AN INVITATION ONLY EVENT. Please contact Beth McCarthy if you have any questions bmccarth@wharton.upenn.edu.

 

PRESENTED BY: LOCATIONS
Marketing Department
The Wharton School
University of Pennsylvania
Jon Huntsman Hall
3730 Walnut Street
Philadelphia, PA 19081
Date: Friday, February 22, 2019
Speakers’ Presentation Room: 204 JMHH
Breaks: 2nd Floor Lounge (MBA Lounge)
Reception: 2nd Floor Lounge (MBA Lounge)

 

 

Wharton Marketing Camp Agenda and Speakers

Friday, February 22, 2019

 


CONTINENTAL BREAKFAST FOR FACULTY

9:00 – 9:45 AM
Room: 2nd Floor Lounge
(MBA Lounge)


CONTINENTAL BREAKFAST FOR DOCTORAL STUDENTS & POST-DOCS WITH SPEAKERS

9:00 – 9:45 AM
Room:  741 JMHH (LARGE CONFERENCE ROOM)

 

9:45 AM – 10:00 AM
Room: 2nd Floor Lounge
(MBA Lounge)


OPENING REMARKS
Eric Bradlow, Marketing Department Chair; Professor of Marketing

 

10:00 – 11:00 AM
Room: 240 JMHH

 

Derek Rucker
Sandy & Morton Goldman Professor of Entrepreneurial Studies in Marketing; Professor of Marketing; Co-chair of Faculty Research
Northwestern University, Kellogg School of Management

  • Title of Presentation
  • Bio & Abstract (Link)
 

11:00 – 11:30 AM
Room: 2nd Floor Lounge (MBA Lounge)


MORNING BREAK

 

11:30 AM – 12:30 PM
Room: 240 JMHH

 

David Godes
Dean’s Professor of Marketing; Area Chair
University of Maryland, Robert H. Smith School of Business

  • Title of Presentation
  • Bio & Abstract (Link)
 

12:30 – 1:30 PM
Room: 2nd Floor Lounge
(MBA Lounge)


LUNCH

 

1:30 PM – 2:30 PM
Room: 240 JMHH

 

Naomi Mandel
Professor, W. P. Carey Marketing
Arizona State University, W. P. Carey School of Business

  • Title of Presentation
  • Bio & Abstract (Link)
 

2:30 – 3:00 PM
Room: 2nd Floor Lounge
(MBA Lounge)

 

AFTERNOON BREAK

 

3:00 PM – 4:00 PM
Room: 240 JMHH

 

Anja Lambrecht
Associate Professor of Marketing
London Business School

  • Title of Presentation
  • Bio & Abstract (Link)
 

4:00 – 5:30 PM
Room: 2nd Floor Lounge
(MBA Lounge)

 

RECEPTION