Marissa A. Sharif

Marissa A. Sharif
  • Assistant Professor of Marketing

Contact Information

  • office Address:

    751 Jon M. Huntsman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104

Research Interests: Motivation, Judgment and Decision Making, Goals, Memory

Overview

Marissa Sharif is an Assistant Professor of Marketing at the Wharton School. Her research examines consumer motivation and judgment and decision making. Marissa’s work has been published in top-tier academic journals, including the Journal of Marketing Research and Psychological Science.

Marissa received her PhD in Marketing from the UCLA Anderson School of Business and a BS in Psychobiology from UCLA.

Please visit Marissa’s personal webpage for her CV and more information: www.marissasharif.com

Continue Reading

Teaching

All Courses

  • MKTG2110 - Consumer Behavior

    This course is concerned with how and why people behave as consumers. Its goals are to: (1) provide conceptual understanding of consumer behavior, (2) provide experience in the application of buyer behavior concepts to marketing management decisions and social policy decision-making; and (3) to develop analytical capability in using behavioral research.

  • MKTG9950 - Dissertation

In the News

Knowledge at Wharton

Activity

In the News

Want to Achieve Your Dreams? Try Subdividing Your Goals

Breaking down big work goals into smaller components can enhance long-term success significantly, Wharton research shows.…Read More

Knowledge at Wharton - 3/4/2024
All News