Andrew Zhao

Andrew Zhao
  • Doctoral Student

Contact Information

  • office Address:

    726.5 Jon M. Huntsman Hall,
    3730 Walnut Street,
    University of Pennsylvania,
    Philadelphia, PA 19104

Overview

Andrew Zhao joined the Wharton Marketing Doctoral Program in Fall 2024. He earned his BA in Economics and Computer Science from the University of Virginia and his MA in Economics from Columbia University.

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Knowledge at Wharton

User Choice, Defaults, and the Future of Search

Wharton assistant professor of business economics and public policy examines how default settings and consumer behavior help sustain Google’s dominance in the search engine market.…Read More

Knowledge @ Wharton - 7/4/2025
Damian Valdes, Spotify’s Global Consumer Product Marketing Lead

A global marketing leader at Spotify discusses how personalized features and emerging technologies are transforming the way users experience music.…Read More

Knowledge @ Wharton - 7/3/2025
The Hiring Trade-off Behind Startup Growth

Wharton research shows that while “firm-driven search” helps less visible startups compete for talent, it often leads to higher turnover.…Read More

Knowledge @ Wharton - 7/2/2025