Zhenling Jiang

Zhenling Jiang
  • Assistant Professor of Marketing

Contact Information

  • office Address:

    752 Jon M. Huntsman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104

Research Interests: behavioral biases in financial decision-making and financial inclusion enabled by new technology


Zhenling Jiang is an Assistant Professor of Marketing at the Wharton School. She received her Ph.D. degree in marketing at the John M. Olin Business School, Washington University in St. Louis.

Zhenling utilizes theory-driven empirical models in her research. Her current research studies various questions in the consumer financial market, such as behavioral biases in financial decision making and financial inclusion enabled by new technology. She is also interested in how consumer search for information and the value of loyalty program.

Please visit Zhenling’s personal webpage for her CV and more information: jiangzhenling.com/


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Past Courses


    Firms have access to detailed data of customers and past marketing actions. Such data may include in-store and online customer transactions, customer surveys as well as prices and advertising. Using real-world applications from various industries, the goal of the course is to familiarize students with several types of managerial problems as well as data sources and techniques, commonly employed in making effective marketing decisions. The course would involve formulating critical managerial problems, developing relevant hypotheses, analyzing data and, most importantly, drawing inferences and telling convincing narratives, with a view of yielding actionable results.


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