Zhenling Jiang

Zhenling Jiang
  • Assistant Professor of Marketing

Contact Information

  • office Address:

    752 Jon M. Huntsman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104

Research Interests: behavioral biases in financial decision-making and financial inclusion enabled by new technology

Overview

Zhenling Jiang is an Assistant Professor of Marketing at the Wharton School. She received her Ph.D. degree in marketing at the John M. Olin Business School, Washington University in St. Louis.

Zhenling utilizes theory-driven empirical models in her research. Her current research studies various questions in the consumer financial market, such as behavioral biases in financial decision making and financial inclusion enabled by new technology. She is also interested in how consumer search for information and the value of loyalty program.

Please visit Zhenling’s personal webpage for her CV and more information: jiangzhenling.com/

 

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Teaching

Past Courses

  • MKTG212 - DATA & ANLZ FOR MKTG DEC

    Firms have access to detailed data of customers and past marketing actions. Such data may include in-store and online customer transactions, customer surveys as well as prices and advertising. Using real-world applications from various industries, the goal of the course is to familiarize students with several types of managerial problems as well as data sources and techniques, commonly employed in making effective marketing decisions. The course would involve formulating critical managerial problems, developing relevant hypotheses, analyzing data and, most importantly, drawing inferences and telling convincing narratives, with a view of yielding actionable results.

Knowledge@Wharton

The Post-COVID Workplace: Will Employees Be Safe?

The transition back to a physical workplace promises to come with perils both real and perceived, as well as new kinds of tensions, Wharton experts say.

Knowledge @ Wharton - 2020/07/7
What Poker Can Teach Us about Making the World a Better Place

Wharton’s Katherine Milkman talks with psychologist Maria Konnikova about her new book, ‘The Biggest Bluff,’ and how we can make decisions in an environment in which we have very little control.

Knowledge @ Wharton - 2020/07/2
How CFOs Can Be Better Leaders in the Age of COVID-19

The quality of their relationships will be the differentiating factor for CFO success, write Catherine Dixon and her co-authors in this opinion piece.

Knowledge @ Wharton - 2020/07/2