Hangcheng Zhao

Hangcheng Zhao
  • Doctoral Student

Contact Information

  • office Address:

    700 Jon M. Huntsman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104

Links: Personal Website

Overview

Hangcheng Zhao joined the Wharton Marketing Doctoral Program in fall 2020. She received a BS in Economics from Tsinghua University, Beijing, China, and an M.A. in Social Sciences with a Concentration in Economics at the University of Chicago. For more information, please visit Hangcheng’s personal website at https://hangcheng-zhao.github.io. 

Continue Reading

Knowledge at Wharton

How Data Privacy Concerns Impact Firm Performance

Most of the data that mobile apps collect are used for non-essential purposes like third-party advertising, a new study finds.…Read More

Knowledge @ Wharton - 12/5/2023
Using Consumer Behavior Analysis to Predict Shopping Habits | Peter Fader

Professor Peter Fader explains why it's so important for retailers to build strong customer relationships.…Read More

Knowledge @ Wharton - 12/5/2023
How Much Can AI Improve Human Performance?

AI training enhances strategic skills, especially in lower-skilled individuals. But research shows it isn’t a perfect substitute for human training partners.…Read More

Knowledge @ Wharton - 12/4/2023