Yuhao Fan

Yuhao Fan
  • Doctoral Student

Contact Information

  • office Address:

    727.1 Jon M. Hunstman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104

Research Interests: Customer Lifetime Value, digital marketing, Pricing

Overview

Yuhao joined the Wharton Marketing Doctoral Program in Fall 2016. He received his BA in Economics and Mathematics from Washington University in St. Louis.

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Knowledge@Wharton

Exhausted by Scandal: ‘Dieselgate’ Continues to Haunt Volkswagen

The SEC is after the German automaker’s CEO for allegedly defrauding bondholders by not coming clean on its emissions “defeat device.”

Knowledge @ Wharton - 2019/03/21
Can Amazon Reinvent the Traditional Supermarket?

Amazon's new grocery stores are expected to merge bricks-and-mortar and online experiences, then power it with data analytics. Will it work?

Knowledge @ Wharton - 2019/03/21
Crafting Better Strategy: Why Empathy Matters

Empathy is increasingly a valuable skill for chief strategy officers, notes the author of this opinion piece.

Knowledge @ Wharton - 2019/03/21