Yuhao Fan

Yuhao Fan
  • Doctoral Student

Contact Information

  • office Address:

    727.1 Jon M. Hunstman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104

Research Interests: Customer Lifetime Value, digital marketing, Pricing

Overview

Yuhao joined the Wharton Marketing Doctoral Program in Fall 2016. He received his BA in Economics and Mathematics from Washington University in St. Louis.

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Knowledge at Wharton

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A global marketing leader at Spotify discusses how personalized features and emerging technologies are transforming the way users experience music.Read More

Knowledge @ Wharton - 7/3/2025
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Knowledge @ Wharton - 7/2/2025
How the First Sale Rule Helps Offset Tariff Costs

Wharton professor of legal studies and business ethics breaks down how companies are using the First Sale Rule to lower import tariffs.Read More

Knowledge @ Wharton - 7/2/2025