Yuhao Fan

Yuhao Fan
  • Doctoral Student

Contact Information

  • office Address:

    727.1 Jon M. Hunstman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104

Research Interests: Customer Lifetime Value, digital marketing, Pricing

Overview

Yuhao joined the Wharton Marketing Doctoral Program in Fall 2016. He received his BA in Economics and Mathematics from Washington University in St. Louis.

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Knowledge@Wharton

Would You Treat Your Mother That Way? The Secrets of Great Customer Service

Would you turn your mom's warranty claim down two days out of warranty? Author Jeanne Bliss makes a business case for providing excellent service and true customer satisfaction to garner long-term success.

Knowledge @ Wharton - 2018/11/14
How Autonomous Vehicles Will Upend Transportation

Lawrence Burns, a former vice president of research for GM, discusses how robotic driving technology will reshape transportation and the economy.

Knowledge @ Wharton - 2018/11/14
California Wildfires: What Will It Take to Prevent the Next Disaster?

The spread and intensity of the wildfires raging in California highlight the need for much stronger disaster management measures than the state has had previously, say experts.

Knowledge @ Wharton - 2018/11/13