Yuhao Fan
- Doctoral Student
Contact Information
- Primary Email:
yuhaofan@wharton.upenn.edu - Office Phone:
(215) 573-0538 - Office Fax Phone:
(215) 898-2534
- office Address:
727.1 Jon M. Hunstman Hall
3730 Walnut Street
University of Pennsylvania
Philadelphia, PA 19104
Research Interests: Customer Lifetime Value, digital marketing, Pricing
Knowledge at Wharton
The Economic Reality Behind Billionaires’ Taxes and State Budgets
Faculty director of the Penn Wharton Budget Model examines whether taxing extreme wealth can meaningfully reduce deficits and fund public spending.…Read More
Knowledge @ Wharton - 2/6/2026Ad Age Editor-in-Chief, Jeanine Poggi
Editor-in-chief of a leading advertising publication breaks down how brands are blending nostalgia with "unhinged" humor to capture a multi-generational audience.…Read More
Knowledge @ Wharton - 2/5/2026How Advertising Could Reshape ChatGPT and Digital Marketing
Wharton marketing professor examines how advertising in conversational AI could affect users, privacy, and the digital marketing landscape.…Read More
Knowledge @ Wharton - 2/4/2026