Yuhao Fan

Yuhao Fan
  • Doctoral Student

Contact Information

  • office Address:

    727.1 Jon M. Hunstman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104

Research Interests: Customer Lifetime Value, digital marketing, Pricing

Overview

Yuhao joined the Wharton Marketing Doctoral Program in Fall 2016. He received his BA in Economics and Mathematics from Washington University in St. Louis.

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Knowledge at Wharton

Navigating Tariff Turbulence: How Private Equity Firms Are Adapting

Wharton senior lecturer of finance discusses how global trade uncertainty is reshaping private equity investment strategies.Read More

Knowledge @ Wharton - 5/30/2025
NBA Playoffs With Dean Oliver

Wharton experts speak with Dean Oliver, author of 'Basketball Beyond Paper.'Read More

Knowledge @ Wharton - 5/28/2025
How Audit Rates and Policy Shifts Impact IRS Effectiveness

Wharton assistant professor of business economics and public policy discusses the financial returns of IRS audits across income levels.Read More

Knowledge @ Wharton - 5/28/2025