Yuhao Fan

Yuhao Fan
  • Doctoral Student

Contact Information

  • office Address:

    727.1 Jon M. Hunstman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104

Research Interests: Customer Lifetime Value, digital marketing, Pricing

Overview

Yuhao joined the Wharton Marketing Doctoral Program in Fall 2016. He received his BA in Economics and Mathematics from Washington University in St. Louis.

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Knowledge at Wharton

Former Levi’s CEO on Revitalizing a Brand — and the Right Way to Wash Jeans

Former Levi’s CEO Chip Bergh talks to Wharton’s Barbara Kahn and Americus Reed about reviving the iconic brand, purpose-driven marketing, and preserving your denim.…Read More

Knowledge @ Wharton - 4/23/2024
Why Is Financial Literacy Important? | Olivia S. Mitchell

Professor Olivia S. Mitchell explains why financial literacy education should be lifelong.…Read More

Knowledge @ Wharton - 4/23/2024
From Amazon to Uber: Why Platform Accountability Requires a Holistic Approach

Platform companies like Uber, Amazon, and Instacart wield immense influence over workers. New research co-authored by Wharton’s Lindsey Cameron offers a framework that integrates different approaches to level the playing field for all users. …Read More

Knowledge @ Wharton - 4/22/2024