Yuhao Fan

Yuhao Fan
  • Doctoral Student

Contact Information

  • office Address:

    727.1 Jon M. Hunstman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104

Research Interests: Customer Lifetime Value, digital marketing, Pricing

Overview

Yuhao joined the Wharton Marketing Doctoral Program in Fall 2016. He received his BA in Economics and Mathematics from Washington University in St. Louis.

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Knowledge at Wharton

Brené Brown on Values, Vulnerability, and Playing to Win

At a recent Authors@Wharton event, Adam Grant spoke with award-winning researcher Brené Brown about her new book, 'Strong Ground.'…Read More

Knowledge @ Wharton - 12/22/2025
Data-First Leadership in the Age of AI

In this Nano Tool for Leaders, Sajjad Jaffer, co-founder of Two Six Capital, offers tips on how to translate data into business value.…Read More

Knowledge @ Wharton - 12/22/2025
Adopting AI: Starting Small While Thinking Big

In a recent episode of the 'Where AI Works' podcast, Wharton’s Peter Cappelli spoke with Jabil’s Vivian Sun about how her company became an early adopter of AI technology.…Read More

Knowledge @ Wharton - 12/22/2025