Yuhao Fan

Yuhao Fan
  • Doctoral Student

Contact Information

  • office Address:

    727.1 Jon M. Hunstman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104

Research Interests: Customer Lifetime Value, digital marketing, Pricing

Overview

Yuhao joined the Wharton Marketing Doctoral Program in Fall 2016. He received his BA in Economics and Mathematics from Washington University in St. Louis.

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Knowledge at Wharton

The Fed’s Payment Rails and Fintech Access

David Zaring, Wharton professor of legal studies and business ethics, discusses the Fed’s proposal to grant limited payment system access to fintech and crypto firms.…Read More

Knowledge @ Wharton - 3/18/2026
How Analytics Shape NFL Team Building With Brandt Tilis

Carolina Panthers EVP Brandt Tilis discusses draft capital, quarterback contracts, and roster construction, while the hosts also examine the World Baseball Classic and late-season NHL storylines.…Read More

Knowledge @ Wharton - 3/18/2026
Can AI Manage an Entire Medical Decision Process?

A new Wharton study tests whether AI can handle realistic clinical decision-making, a dynamic process that requires managing a patient's condition under time pressure.…Read More

Knowledge @ Wharton - 3/17/2026