Yuhao Fan

Yuhao Fan
  • Doctoral Student

Contact Information

  • office Address:

    727.1 Jon M. Hunstman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104

Research Interests: Customer Lifetime Value, digital marketing, Pricing

Overview

Yuhao joined the Wharton Marketing Doctoral Program in Fall 2016. He received his BA in Economics and Mathematics from Washington University in St. Louis.

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Knowledge at Wharton

How Deportation Policies Impact High-Skilled Worker Wages

Faculty director of the Penn Wharton Budget Model explains how large-scale deportation policies can negatively affect middle-class and high-skilled workers in the U.S.Read More

Knowledge @ Wharton - 8/8/2025
Take 5 Oil Change CMO, Doug Zarkin

CMO of Take 5 Oil Change shares how emotional storytelling and strategic brand platforms drive loyalty, even in commoditized categories.Read More

Knowledge @ Wharton - 8/7/2025
Managing Talent That Disrupts Team Dynamics

Wharton professor of operations, information and decisions discusses handling top-performing employees who challenge leadership or workplace culture.Read More

Knowledge @ Wharton - 8/6/2025