Yuhao Fan

Yuhao Fan
  • Doctoral Student

Contact Information

  • office Address:

    727.1 Jon M. Hunstman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104

Research Interests: Customer Lifetime Value, digital marketing, Pricing

Overview

Yuhao joined the Wharton Marketing Doctoral Program in Fall 2016. He received his BA in Economics and Mathematics from Washington University in St. Louis.

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Knowledge at Wharton

How AI’s Persuasion Style Mirrors Humans | Ethan Mollick

Professor Ethan Mollick discusses the outer limits of what AI will do when prompted.Read More

Knowledge @ Wharton - 11/25/2025
Medicare Gaming and Health Care Profits: Where Did the Money Go?

Wharton’s Atul Gupta co-authored a study that looks at how hospitals gaming a Medicare loophole allocated their excess revenue.Read More

Knowledge @ Wharton - 11/24/2025
Adaptive Experimentation in the Age of AI

In this Nano Tool for Leaders, Wharton's Jerry Wind explains how AI-powered adaptive experimentation can help leaders innovate faster and make data-driven decisions.Read More

Knowledge @ Wharton - 11/24/2025