Yuhao Fan
- Doctoral Student
Contact Information
- Primary Email:
yuhaofan@wharton.upenn.edu - Office Phone:
(215) 573-0538 - Office Fax Phone:
(215) 898-2534
- office Address:
727.1 Jon M. Hunstman Hall
3730 Walnut Street
University of Pennsylvania
Philadelphia, PA 19104
Research Interests: Customer Lifetime Value, digital marketing, Pricing
Knowledge at Wharton
Generative AI Won’t Create Value on Its Own
Wharton’s Rahul Kapoor explains why leaders need to think beyond the technology and focus on the strategic challenges of emergence, enablement, and embedding.…Read More
Knowledge @ Wharton - 4/13/2026How Homeownership Helps Build Wealth
Mortgage modifications during the Great Recession helped distressed borrowers keep their homes and accumulate more capital gains wealth, a new Wharton study finds.…Read More
Knowledge @ Wharton - 4/13/2026How a ‘Confirmation Nudge’ Can Make Customers Buy More
A simple “confirm or switch” prompt can push customers to buy more — but it can also drive some away, new Wharton research shows.…Read More
Knowledge @ Wharton - 4/13/2026