Yuhao Fan

Yuhao Fan
  • Doctoral Student

Contact Information

  • office Address:

    727.1 Jon M. Hunstman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104

Research Interests: Customer Lifetime Value, digital marketing, Pricing

Overview

Yuhao joined the Wharton Marketing Doctoral Program in Fall 2016. He received his BA in Economics and Mathematics from Washington University in St. Louis.

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Knowledge at Wharton

AI Is Killing the Cover Letter

As generative AI transforms the hiring process, Wharton’s Judd Kessler explains why cover letters are rapidly losing their value as signals of candidate quality and interest — and what firms and job seekers should rely on instead.Read More

Knowledge @ Wharton - 2/24/2026
When Does AI Assistance Undermine Learning?

Wharton research shows that giving learners on-demand AI assistance can erode practice, "productive struggle," and long-term skill growth — even when they know it harms their learning.Read More

Knowledge @ Wharton - 2/24/2026
How AI Is Reshaping Human Intuition and Reasoning | Gideon Nave and Steven Shaw

Researchers Gideon Nave and Steven Shaw explore how AI is being integrated into human decision-making.Read More

Knowledge @ Wharton - 2/24/2026