Yuhao Fan

Yuhao Fan
  • Doctoral Student

Contact Information

  • office Address:

    727.1 Jon M. Hunstman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104

Research Interests: Customer Lifetime Value, digital marketing, Pricing

Overview

Yuhao joined the Wharton Marketing Doctoral Program in Fall 2016. He received his BA in Economics and Mathematics from Washington University in St. Louis.

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Knowledge at Wharton

Stablecoins Explained: Bridging Digital Assets and Traditional Finance

Wharton legal and business ethics expert explains how stablecoins work, why they are often misunderstood, and how a new academic toolkit clarifies their role in global finance.…Read More

Knowledge @ Wharton - 2/13/2026
Canva’s Global Head of Consumer and Product Marketing, Kristine Segrist

Senior marketing leader from a global design platform discusses how AI, accessibility, and community-driven tools are transforming creativity for individuals, educators, and enterprises worldwide.…Read More

Knowledge @ Wharton - 2/12/2026
Super Bowl Advertising Trends, Creative Strategy, and Brand Competition

Wharton marketing professor analyzes this year’s Super Bowl commercials, exploring creativity, nostalgia, humor, AI, and evolving brand strategies.…Read More

Knowledge @ Wharton - 2/11/2026