Yuhao Fan

Yuhao Fan
  • Doctoral Student

Contact Information

  • office Address:

    727.1 Jon M. Hunstman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104

Research Interests: Customer Lifetime Value, digital marketing, Pricing

Overview

Yuhao joined the Wharton Marketing Doctoral Program in Fall 2016. He received his BA in Economics and Mathematics from Washington University in St. Louis.

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Knowledge at Wharton

How to Break Into the Workforce in an AI-Driven Job Market

Matthew Bidwell, professor of management at the Wharton School, explores how the job search process is evolving for today’s graduates and what it takes to break into the workforce.Read More

Knowledge @ Wharton - 4/14/2026
Generative AI Won’t Create Value on Its Own

Wharton’s Rahul Kapoor explains why leaders need to think beyond the technology and focus on the strategic challenges of emergence, enablement, and embedding.Read More

Knowledge @ Wharton - 4/13/2026
How Homeownership Helps Build Wealth

Mortgage modifications during the Great Recession helped distressed borrowers keep their homes and accumulate more capital gains wealth, a new Wharton study finds.Read More

Knowledge @ Wharton - 4/13/2026