Yuhao Fan

Yuhao Fan
  • Doctoral Student

Contact Information

  • office Address:

    727.1 Jon M. Hunstman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104

Research Interests: Customer Lifetime Value, digital marketing, Pricing

Overview

Yuhao joined the Wharton Marketing Doctoral Program in Fall 2016. He received his BA in Economics and Mathematics from Washington University in St. Louis.

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Knowledge at Wharton

Affordable Care Act Subsidies, Coverage Losses, and What Comes Next

Wharton professor emeritus of health care management examines the impact of expiring Affordable Care Act subsidies, rising premiums, and policy proposals to reshape individual insurance coverage.Read More

Knowledge @ Wharton - 1/23/2026
CEO of GrowthLoop, Chris O’Neill

Marketing technology leader explains how agentic AI and compounding principles are reshaping customer journeys, personalization, and marketing effectiveness.Read More

Knowledge @ Wharton - 1/22/2026
The Unintended Consequences of Affordable Housing Lotteries

Wharton professor of business economics and public policy examines how affordable housing lotteries in major cities create hidden markets and distort access to scarce housing.Read More

Knowledge @ Wharton - 1/21/2026