Yuhao Fan

Yuhao Fan
  • Doctoral Student

Contact Information

  • office Address:

    727.1 Jon M. Hunstman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104

Research Interests: Customer Lifetime Value, digital marketing, Pricing

Overview

Yuhao joined the Wharton Marketing Doctoral Program in Fall 2016. He received his BA in Economics and Mathematics from Washington University in St. Louis.

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Knowledge at Wharton

Interest Rates, Labor Trends, and the Future of Monetary Policy

Former Philadelphia Federal Reserve president discusses the Federal Reserve’s policy outlook, economic headwinds, and the importance of central bank independence.…Read More

Knowledge @ Wharton - 9/5/2025
Navigating Brand Legacy, Minimalism, and Consumer Identity

Retail journalist explores how legacy brands adapt logos, campaigns, and cultural strategies in today’s marketplace.…Read More

Knowledge @ Wharton - 9/4/2025
Monetizing AI Platforms: Freemium Models, Sponsored Bots, and Beyond

Wharton marketing professor discusses how companies are approaching monetization, consumer trust, and sustainability in artificial intelligence.…Read More

Knowledge @ Wharton - 9/3/2025