Yuhao Fan

Yuhao Fan
  • Doctoral Student

Contact Information

  • office Address:

    727.1 Jon M. Hunstman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104

Research Interests: Customer Lifetime Value, digital marketing, Pricing

Overview

Yuhao joined the Wharton Marketing Doctoral Program in Fall 2016. He received his BA in Economics and Mathematics from Washington University in St. Louis.

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Knowledge at Wharton

Understanding AI’s Impact on Productivity, GDP, and Federal Debt

Wharton professor of business economics and public policy discusses how artificial intelligence will affect productivity, growth, and long-term government finances.…Read More

Knowledge @ Wharton - 9/19/2025
Yahoo’s Global Head of B2B Marketing, Sponsorships, and Events, Shannon Shae Montoya

Leading marketing executive discusses how immersive storytelling and physical activations are driving Yahoo’s brand strategy.…Read More

Knowledge @ Wharton - 9/18/2025
Breaking Down Records, Rankings, and Coaching With NFL Analytics

Leading NFL analytics expert discusses early-season surprises, quarterback evaluations, and the evolving role of coaching.…Read More

Knowledge @ Wharton - 9/17/2025