700 Jon M Huntsman Hall
3730 Walnut St.
Philadelphia, PA 19104
Research Interests: Creativity and innovation, AI for customer engagement, global marketing strategy, growth strategies, marketing-driven business strategy, new product and business development
Links: CV
Yoram (Jerry) Wind joined Wharton in 1967 with a doctorate from Stanford and since 2017 has been the Lauder Professor Emeritus and Professor of Marketing. Since then, he’s continued his active research, publication, lecturing and advising of profit and nonprofit organizations. He founded the Wharton “Think Tank” – The SEI Center for Advanced Studies in Management and directed it for three decades. Among his many innovations at Wharton, he led the development of the Wharton Executive MBA, the Lauder Institute, the new MBA curriculum of 1990, The Wharton Fellows, Wharton School Publishing, and various research programs including The Future of Advertising. He has edited top marketing journals and published over 300 articles, manuscripts and chapters. He authored, co-authored, or edited 30 books and received the four major marketing awards: Buck Weaver, Parlin, Converse, and AMA/Irwin Distinguished Educator Award. He was inducted into the inaugural group of AMA Fellows. He was one of the original Legends in Marketing, with an 8-volume anthology published by Sage in 2014. He has consulted with over 100 companies and still testifies in intellectual property cases. He is a member of advisory boards of various companies and nonprofit organizations, including the Lauder Institute (since he founded it in 1984), American Friends of Reichman University (since its founding in 1995), QS (since 2018), and the Scientific Committee of SKEMA AI School of Business (since its founding in 2022). He is a trustee of the Philadelphia Museum of Art, the Curtis Institute of Music, and Grounds for Sculpture. He co-founded Reichman University, the first private, nonprofit university in Israel, formerly known as The Interdisciplinary Center (IDC) Herzliya, and the 2021 recipient of their Honorary Doctorate. His current research explores marketing-driven business strategy, creativity and innovation (developing a course for Coursera for all ages, professions and countries) and AI for customer engagement (editing a special issue of MBR on that topic). His recent books include Transformation in Times of Crisis (December 2020), Can Art Resolve Conflict? (2018), Beyond Advertising: Creating Value Through All Customer Touchpoints (2016) and The Network Imperative: How to Survive and Grow in the Age of Digital Business Models (2016). He is a 2017 inductee into the Marketing Hall of Fame, the recipient of the 2023 International Marketing Trends Conference Award (Paris), and the Co-founder of the Reimagine Education Global Competition and Conference.
Jerry (Yoram) Wind and Margherita Pagani (Working), Unlocking Creative Potential: The Role of Artificial Intelligence in Fostering Creativity within The Marketing Domain.
Jerry (Yoram) Wind, Ben Mundel, Chad Hummel (Work In Progress), Beyond Surveys: A Holistic Marketing Approach to Assess the Validity of Legal Challenges.
Jerry (Yoram) Wind, Margherita Pagani, Stacey Lynn Schulman, “Creativity and Innovation in the Age of AI (Ch. 1)”. In Artificial Intelligence for Business Creativity, edited by, (Routledge, 2023), p. 9
Jerry (Yoram) Wind, Ben Mundel, Chad Hummel, “Implications of the Consumer Journey to Traditional Consumer Surveys for Litigation (Ch. 2)”. In The Cambridge Handbook of Marketing and The Law, edited by, (2023)
Jerry (Yoram) Wind (2023), How to include ChatGPT within business school teaching (Op Ed), QS.
Jerry (Yoram) Wind, Margherita Pagani, Jerry Dischler (2023), Introduction to the Special Double Issue: AI for Customer Engagement, MBR.
Jerry (Yoram) Wind, Mukul Pandya, Margherita Pagani, Jerry Dischler (2023), 3 Visions of the Future of AI for Customer Engagement: 2027 Scenarios, MBR.
Jerry (Yoram) Wind (2023), Why don’t we learn from history? (Op Ed), QS .
Jerry (Yoram) Wind and Nick Primola (2022), The Rebirth of Marketing and the Role of Chief Marketing Officers, Management and Business Review .
Jerry (Yoram) Wind (2022), Reflections of Eminent Marketing Scholars, Foundations and Trends in Marketing .
This course views marketing as both a general management responsibility and an orientation of an organization that helps one to create, capture and sustain customer value. The focus is on the business unit and its network of channels, customer relationships, and alliances. Specifically, the course attempts to help develop knowledge and skills in the application of advanced marketing frameworks, concepts, and methods for making strategic choices at the business level.
A student contemplating an independent study project must first find a faculty member who agrees to supervise and approve the student's written proposal as an independent study (MKTG 899). If a student wishes the proposed work to be used to meet the ASP requirement, he/she should then submit the approved proposal to the MBA adviser who will determine if it is an appropriate substitute. Such substitutions will only be approved prior to the beginning of the semester.
Professor Wind is the recipient of numerous academic awards, including the four major marketing awards, The Charles Coolidge Parlin Award (1985), AMA/Irwin Distinguished Educator Award (1993), The Paul D. Converse Award (1996), and The Buck Weaver Award (2007). In addition, he was inducted to the inaugural group of AMA Fellows. He is a 2017 inductee into the Marketing Hall of Fame. He was one of the original Legends in Marketing, with an 8-volume anthology published by Sage in 2014. In 2021, he received an Honorary Doctorate from Reichman University.
MIT’s Buck Weaver Award was established by General Motors in honor of Henry Grady “Buck” Weaver, a pioneer in marketing research and market-based decision-making in the 1930s and GM’s first director of marketing research. The award recognizes the person who best combines theory and practice in marketing. Former winners of the award include Paul Green, David Aaker, Vince Barabba, and John Little.
Interview in report about The Future of Advertising Project
Media coverage of Fast.Forward (http://www.youtube.com/user/FastForward), the Marketing Channel on YouTube co-founded with Google
Listing of The Network Challenge: Strategy, Profit, and Risk in an Interlinked World in “KYW News Radio 1060 AM’s 10 Books to Read by Marc Kramer.” November 1, 2009.
Media coverage of Fast.Forward (http://www.youtube.com/user/FastForward), the Marketing Channel on YouTube co-founded with Google
Media coverage of Fast.Forward (http://www.youtube.com/user/FastForward), the Marketing Channel on YouTube co-founded with Google
Media coverage of Fast.Forward (http://www.youtube.com/user/FastForward), the Marketing Channel on YouTube co-founded with Google
Media coverage of Fast.Forward (http://www.youtube.com/user/FastForward), the Marketing Channel on YouTube co-founded with Google
Podcast with David Pottruck
First Friday Book Synopsis
Featured book in Wharton Alumni Newsletter
ARF, Wharton School Study Finds WOM Largely Driven by Paid Media Ads
Video interview at MPlanet 2009 Conference
Interview with LA Times on the financial crisis
A 101-carat diamond could fetch millions of dollars in a spring auction in Hong Kong. Sally Herships reports Asia’s love of luxury and increased wealth has raised the demand for gemstones.
Report on Las Vegas Fellows Master Class
Every crisis contains the seeds of opportunity. In this opinion piece, co-authors Yoram (Jerry) Wind and Nitin Rakesh explain how to make them grow. …Read More
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