Arian Trieb

Arian Trieb
  • Doctoral Student

Contact Information

  • office Address:

    726.1 Jon M. Huntsman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104

Links: Personal Website

Overview

Arian joined the Wharton Marketing Doctoral Program in Fall 2025. He is in the behavioral marketing track and earned a B.Sc. in International Business Administration from the Rotterdam School of Management, Erasmus University, in 2020, and an M.Phil. in Strategy, Marketing, and Operations from the Judge Business School, University of Cambridge, in 2022. Before joining Wharton, he worked at Google.

Continue Reading

Knowledge at Wharton

Examining Equity and Opportunity in NFL Coaching Searches

Wharton emeritus professor of legal studies and business ethics discusses the NFL’s record on racial equity, the effectiveness of the Rooney Rule, and the implications of the Brian Flores lawsuit.…Read More

Knowledge @ Wharton - 6/5/2026
Creating a Category: Mike Kurtz, Founder of Mike’s Hot Honey, on Brand Building, Community, and Growth

How Mike’s Hot Honey turned a simple idea into a category defining brand.…Read More

Knowledge @ Wharton - 6/4/2026
How Artificial Intelligence Is Reshaping Business and Society

Wharton marketing professor reflects on the rapid evolution of artificial intelligence, from the rise of AI agents and business adoption to emerging societal and regulatory challenges.…Read More

Knowledge @ Wharton - 6/3/2026