Arian Trieb

Arian Trieb
  • Doctoral Student

Contact Information

  • office Address:

    726.1 Jon M. Huntsman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104

Overview

Arian joined the Wharton Marketing Doctoral Program in Fall 2025. He is in the behavioral marketing track and earned a B.Sc. in International Business Administration from the Rotterdam School of Management, Erasmus University, in 2020, and an M.Phil. in Strategy, Marketing, and Operations from the Judge Business School, University of Cambridge, in 2022. Before joining Wharton, he worked at Google.

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Knowledge at Wharton

Navigating Holiday Retail Trends Amid Economic Uncertainty

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Knowledge @ Wharton - 11/21/2025
Navigating Marketing Shifts Amid AI, Inflation, and Cultural Change

Marketing leader discusses how economic pressure, AI adoption, and shifting consumer behavior are transforming brand strategy.Read More

Knowledge @ Wharton - 11/20/2025
How California’s New AI Law Seeks to Safeguard Children

Wharton professor of legal studies and business ethics discusses the implications of California’s new AI safety legislation focused on protecting children online.Read More

Knowledge @ Wharton - 11/19/2025