Arian Trieb

Arian Trieb
  • Doctoral Student

Contact Information

  • office Address:

    726.1 Jon M. Huntsman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104

Overview

Arian joined the Wharton Marketing Doctoral Program in Fall 2025. He is in the behavioral marketing track and earned a B.Sc. in International Business Administration from the Rotterdam School of Management, Erasmus University, in 2020, and an M.Phil. in Strategy, Marketing, and Operations from the Judge Business School, University of Cambridge, in 2022. Before joining Wharton, he worked at Google.

Continue Reading

Knowledge at Wharton

Monetizing AI Platforms: Freemium Models, Sponsored Bots, and Beyond

Wharton marketing professor discusses how companies are approaching monetization, consumer trust, and sustainability in artificial intelligence.…Read More

Knowledge @ Wharton - 9/3/2025
How Financial Frictions Can Delay Firm Growth

Wharton's Thomas Winberry explains how financial constraints can delay innovation and long-term growth for firms, as well as the economy.…Read More

Knowledge @ Wharton - 9/2/2025
What’s the Real Value of AI?

In a recent episode of Where AI Works, Wharton’s Serguei Netessine spoke with Tereza Nemessanyi from Microsoft about how the firm is trying to help its customers deploy and monetize AI.…Read More

Knowledge @ Wharton - 9/2/2025