Siyuan Yin

Siyuan Yin
  • Doctoral Student

Contact Information

  • office Address:

    727.9 Jon M. Huntsman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104

Overview

Siyuan Yin joined the Wharton Marketing Doctoral Program in fall 2019. She received a BS in Psychology and an MD from Zhejiang University in Hangzhou, China. She received an MS in Psychology from Vanderbilt University.

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Research

  • Siyuan Yin, H. Arkes, John McCoy, Morris A. Cohen, Barbara Mellers (2021), Conflicting Goals Influence Physicians’ Expressed Beliefs to Patients and Colleagues, Medical Decision Making.

  • Barbara Mellers, Siyuan Yin, Jonathan Z. Berman (2021), Reconciling Loss Aversion and Gain Seeking in Judged Emotions, Current Directions.

Teaching

Current Courses (Spring 2023)

  • MKTG1010 - Intro To Marketing

    The objective of this course is to introduce students to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. The course is also a foundation for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing strategy, customer behavior, segmentation, market research, product management, pricing, promotion, sales force management and competitive analysis.

    MKTG1010217 ( Syllabus )

    MKTG1010219 ( Syllabus )

All Courses

  • MKTG1010 - Intro To Marketing

    The objective of this course is to introduce students to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. The course is also a foundation for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing strategy, customer behavior, segmentation, market research, product management, pricing, promotion, sales force management and competitive analysis.

Activity

Latest Research

Siyuan Yin, H. Arkes, John McCoy, Morris A. Cohen, Barbara Mellers (2021), Conflicting Goals Influence Physicians’ Expressed Beliefs to Patients and Colleagues, Medical Decision Making.
All Research