Roger Saumure

Editor-in-chief of a leading advertising publication breaks down how brands are blending nostalgia with "unhinged" humor to capture a multi-generational audience.…Read More

Wharton marketing professor examines how advertising in conversational AI could affect users, privacy, and the digital marketing landscape.…Read More

Senior NFL executive discusses how player tracking data and the Big Data Bowl are revolutionizing game strategy and rule changes.…Read More