Rachel Dirksen
- Associate Director Corporate Relations and Events
Contact Information
- Primary Email:
rdirksen@wharton.upenn.edu - Office Phone:
(215) 746-4160
Knowledge at Wharton
Ad Age Editor-in-Chief, Jeanine Poggi
Editor-in-chief of a leading advertising publication breaks down how brands are blending nostalgia with "unhinged" humor to capture a multi-generational audience.…Read More
Knowledge @ Wharton - 2/5/2026How Advertising Could Reshape ChatGPT and Digital Marketing
Wharton marketing professor examines how advertising in conversational AI could affect users, privacy, and the digital marketing landscape.…Read More
Knowledge @ Wharton - 2/4/2026Scaling Insights: How Big Data and Simulation Are Transforming the NFL
Senior NFL executive discusses how player tracking data and the Big Data Bowl are revolutionizing game strategy and rule changes.…Read More
Knowledge @ Wharton - 2/4/2026