Martin P. Fritze

Martin P. Fritze
  • Visiting Scholar

Contact Information

  • office Address:

    700 Jon M. Huntsman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104-6340

Knowledge at Wharton

How Data Privacy Concerns Impact Firm Performance

Most of the data that mobile apps collect are used for non-essential purposes like third-party advertising, a new study finds.…Read More

Knowledge @ Wharton - 12/5/2023
Using Consumer Behavior Analysis to Predict Shopping Habits | Peter Fader

Professor Peter Fader explains why it's so important for retailers to build strong customer relationships.…Read More

Knowledge @ Wharton - 12/5/2023
How Much Can AI Improve Human Performance?

AI training enhances strategic skills, especially in lower-skilled individuals. But research shows it isn’t a perfect substitute for human training partners.…Read More

Knowledge @ Wharton - 12/4/2023