Mingyung Kim

Mingyung Kim
  • Doctoral Student

Contact Information

  • office Address:

    700 Jon M. Huntsman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104

Overview

Mingyung Kim joined the Wharton Marketing Doctoral Program in Fall 2017. She received a Bachelor of Business Administration and Applied Statistics from Yonsei University, and a M.A. in Statistics from the University of California, Berkeley.

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Research

Teaching

Past Courses

  • MKTG101 - INTRO TO MARKETING

    The objective of this course is to introduce students to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. The course is also a foundation for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing strategy, customer behavior, segmentation, market research, product management, pricing, promotion, sales force management and competitive analysis.

Activity

Latest Research

Mingyung Kim, Eric Bradlow, Raghuram Iyengar, Selecting Data Granularity and Model Specification Using the Scaled Power Likelihood with Multiple Weights.
All Research