Raelynn Ruoran Li

Wharton assistant professor of business economics and public policy examines how default settings and consumer behavior help sustain Google’s dominance in the search engine market.…Read More

A global marketing leader at Spotify discusses how personalized features and emerging technologies are transforming the way users experience music.…Read More

Wharton research shows that while “firm-driven search” helps less visible startups compete for talent, it often leads to higher turnover.…Read More