727.7 Jon M. Huntsman Hall,
3730 Walnut Street,
University of Pennsylvania,
Philadelphia, PA 19104
Research Interests: Dynamic personalization; Customer relationship management; Bayesian computation; Econometrics
Professor Americus Reed explores the current landscape of AI in marketing.…Read More
Knowledge @ Wharton - 1/27/2026Wharton professor emeritus of health care management examines the impact of expiring Affordable Care Act subsidies, rising premiums, and policy proposals to reshape individual insurance coverage.…Read More
Knowledge @ Wharton - 1/23/2026Marketing technology leader explains how agentic AI and compounding principles are reshaping customer journeys, personalization, and marketing effectiveness.…Read More
Knowledge @ Wharton - 1/22/2026