Raelynn (Ruoran) Li

Raelynn (Ruoran) Li
  • Doctoral Student

Contact Information

  • office Address:

    727.7 Jon M. Huntsman Hall,
    3730 Walnut Street,
    University of Pennsylvania,
    Philadelphia, PA 19104

Research Interests: Dynamic personalization; Customer relationship management; Bayesian computation; Econometrics

Overview

Raelynn joined the Wharton Marketing Doctoral Program in Fall 2024. She received a BS in Mathematics, Statistics, and Economics from the University of Michigan.

Continue Reading

Knowledge at Wharton

How Should Brands Use AI? | Americus Reed

Professor Americus Reed explores the current landscape of AI in marketing.Read More

Knowledge @ Wharton - 1/27/2026
Affordable Care Act Subsidies, Coverage Losses, and What Comes Next

Wharton professor emeritus of health care management examines the impact of expiring Affordable Care Act subsidies, rising premiums, and policy proposals to reshape individual insurance coverage.Read More

Knowledge @ Wharton - 1/23/2026
CEO of GrowthLoop, Chris O’Neill

Marketing technology leader explains how agentic AI and compounding principles are reshaping customer journeys, personalization, and marketing effectiveness.Read More

Knowledge @ Wharton - 1/22/2026