Raelynn (Ruoran) Li

Raelynn (Ruoran) Li
  • Doctoral Student

Contact Information

  • office Address:

    727.7 Jon M. Huntsman Hall,
    3730 Walnut Street,
    University of Pennsylvania,
    Philadelphia, PA 19104

Research Interests: Dynamic personalization; Customer relationship management; Bayesian computation; Econometrics

Overview

Raelynn joined the Wharton Marketing Doctoral Program in Fall 2024. She received a BS in Mathematics, Statistics, and Economics from the University of Michigan.

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Knowledge at Wharton

Rethinking Tax Refunds and Financial Decision-Making

Professor Wendy De La Rosa explores how people think about tax refunds and why those decisions often don’t align with their financial goals.Read More

Knowledge @ Wharton - 3/31/2026
Is Your AI System Ethical? Try This Assessment

The Prosocial AI Index offers business leaders a practical, auditable way to assess whether their AI systems are genuinely good, writes Wharton’s Cornelia Walther.Read More

Knowledge @ Wharton - 3/30/2026
How to Find Leaders Early Using Neuroscience and AI

New research reveals how organizations can identify potential leaders based on cognitive and behavioral signals instead of relying on formal experience.Read More

Knowledge @ Wharton - 3/30/2026