Raelynn (Ruoran) Li

Raelynn (Ruoran) Li
  • Doctoral Student

Contact Information

  • office Address:

    727.7 Jon M. Huntsman Hall,
    3730 Walnut Street,
    University of Pennsylvania,
    Philadelphia, PA 19104

Research Interests: Dynamic personalization; Customer relationship management; Bayesian computation

Overview

Raelynn joined the Wharton Marketing Doctoral Program in Fall 2024. She received a BS in Mathematics, Statistics, and Economics from the University of Michigan.

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Knowledge at Wharton

Monetizing AI Platforms: Freemium Models, Sponsored Bots, and Beyond

Wharton marketing professor discusses how companies are approaching monetization, consumer trust, and sustainability in artificial intelligence.Read More

Knowledge @ Wharton - 9/3/2025
How Financial Frictions Can Delay Firm Growth

Wharton's Thomas Winberry explains how financial constraints can delay innovation and long-term growth for firms, as well as the economy.Read More

Knowledge @ Wharton - 9/2/2025
What’s the Real Value of AI?

In a recent episode of Where AI Works, Wharton’s Serguei Netessine spoke with Tereza Nemessanyi from Microsoft about how the firm is trying to help its customers deploy and monetize AI.Read More

Knowledge @ Wharton - 9/2/2025