Raelynn (Ruoran) Li

Raelynn (Ruoran) Li
  • Doctoral Student

Contact Information

  • office Address:

    727.7 Jon M. Huntsman Hall,
    3730 Walnut Street,
    University of Pennsylvania,
    Philadelphia, PA 19104

Research Interests: Dynamic personalization; Customer relationship management; Bayesian computation; Econometrics

Overview

Raelynn joined the Wharton Marketing Doctoral Program in Fall 2024. She received a BS in Mathematics, Statistics, and Economics from the University of Michigan.

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Knowledge at Wharton

Why All Investors Are Vulnerable to ‘Correlation Neglect’

New research from Wharton's Jessica Wachter explores a behavioral phenomenon that causes investors to treat information as independent when it is actually correlated.…Read More

Knowledge @ Wharton - 2/10/2026
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Founders’ pre-entry knowledge and startup accelerator program design are key drivers of growth in revenue and employment, according to new Wharton research.…Read More

Knowledge @ Wharton - 2/10/2026
Hand Gestures Can Help You Sell. Here’s Why

Using certain hand gestures can boost audience engagement and willingness to purchase, according to a new study from Wharton’s Jonah Berger.…Read More

Knowledge @ Wharton - 2/10/2026