Raelynn (Ruoran) Li

Raelynn (Ruoran) Li
  • Doctoral Student

Contact Information

  • office Address:

    727.7 Jon M. Huntsman Hall,
    3730 Walnut Street,
    University of Pennsylvania,
    Philadelphia, PA 19104

Research Interests: Dynamic personalization; Customer relationship management; Bayesian computation; Econometrics

Overview

Raelynn joined the Wharton Marketing Doctoral Program in Fall 2024. She received a BS in Mathematics, Statistics, and Economics from the University of Michigan.

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Knowledge at Wharton

The Decline of the Cover Letter in the AI Era

Wharton professor of business economics and public policy discusses how artificial intelligence is weakening the value of cover letters and reshaping hiring signals.…Read More

Knowledge @ Wharton - 3/6/2026
From Hype to Impact: AI Reshapes Enterprise Software

Wharton marketing professor and AI research leader examines how artificial intelligence is disrupting SaaS business models, pricing structures, and competitive dynamics.…Read More

Knowledge @ Wharton - 3/4/2026
Analytics, Rule Changes, and Baseball’s Revival

Two-time World Series–winning executive discusses blending analytics and scouting, implementing game-changing rule reforms, and strengthening fan engagement in Major League Baseball.…Read More

Knowledge @ Wharton - 3/4/2026