Natalia Kononov

Natalia Kononov
  • Postdoctoral Researcher

Contact Information

  • office Address:

    Marketing Department
    The Wharton School
    University of Pennsylvania
    3730 Walnut Street, JMHH 700
    Philadelphia, PA 19104

Links: CV

Teaching

Current Courses (Spring 2026)

  • MKTG1010 - Intro To Marketing

    The objective of this course is to introduce students to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. The course is also a foundation for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing strategy, customer behavior, segmentation, customer lifetime value, branding, market research, product lifecycle strategies, pricing, go-to-market strategies, promotion, and marketing ethics.

    MKTG1010005 ( Syllabus )

    MKTG1010006 ( Syllabus )

All Courses

  • MKTG1010 - Intro To Marketing

    The objective of this course is to introduce students to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. The course is also a foundation for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing strategy, customer behavior, segmentation, customer lifetime value, branding, market research, product lifecycle strategies, pricing, go-to-market strategies, promotion, and marketing ethics.

Knowledge at Wharton

Why Social Security Is Essential to Measuring Wealth Inequality

Wharton's Sylvain Catherine explains how not accounting for Social Security can lead to inaccurate measurements of wealth inequality.…Read More

Knowledge @ Wharton - 3/10/2026
What’s Your Chronotype? How Brain Science Can Boost Performance

A collaboration between the Wharton Neuroscience Initiative and Slalom explores how aligning work with individuals’ biological rhythms can help teams perform their best.…Read More

Knowledge @ Wharton - 3/10/2026
How Labor Market Power Shapes the Impact of Monetary Policy

Firms with greater labor market power are less responsive to monetary policy in their hiring and wage decisions, new Wharton research shows. …Read More

Knowledge @ Wharton - 3/10/2026