Natalia Kononov

Postdoctoral Researcher

Contact Information

Primary Email:
kononov@wharton.upenn.edu

office Address:
Marketing Department
The Wharton School
University of Pennsylvania
3730 Walnut Street, JMHH 700
Philadelphia, PA 19104

Links: CV

Teaching

Current Courses (Spring 2026)

MKTG1010 - Intro To Marketing
The objective of this course is to introduce students to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. The course is also a foundation for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing strategy, customer behavior, segmentation, customer lifetime value, branding, market research, product lifecycle strategies, pricing, go-to-market strategies, promotion, and marketing ethics.
MKTG1010005 ( Syllabus )
MKTG1010006 ( Syllabus )

All Courses

MKTG1010 - Intro To Marketing
The objective of this course is to introduce students to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. The course is also a foundation for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing strategy, customer behavior, segmentation, customer lifetime value, branding, market research, product lifecycle strategies, pricing, go-to-market strategies, promotion, and marketing ethics.

Knowledge at Wharton

How Geopolitics Is Hitting Local Gas Stations

Wharton professor explains how U.S. sanctions on a Russian energy company are straining family-run gas station franchisees in the Northeast.…Read More

Knowledge @ Wharton - 2/20/2026

Zillow’s VP of Brand and Product Marketing, Beverly Jackson

Vice president of brand and product marketing at Zillow discusses how the company blends technology, data, and brand strategy to empower homebuyers, renters, and real estate agents.…Read More

Knowledge @ Wharton - 2/19/2026

Consumer Cryptocurrency Confidence Report 2025

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