Natalia Kononov

Natalia Kononov
  • Postdoctoral Researcher

Contact Information

  • office Address:

    Marketing Department
    The Wharton School
    University of Pennsylvania
    3730 Walnut Street, JMHH 700
    Philadelphia, PA 19104

Links: CV

Teaching

All Courses

  • MKTG1010 - Intro To Marketing

    The objective of this course is to introduce students to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. The course is also a foundation for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing strategy, customer behavior, segmentation, customer lifetime value, branding, market research, product lifecycle strategies, pricing, go-to-market strategies, promotion, and marketing ethics.

Knowledge at Wharton

2025 AI Adoption Report: Gen AI Fast-Tracks Into the Enterprise

Now in its third year, this unique, year-over-year, cross-sectional study shows where the common use cases are, where returns are emerging, and which people- and process-levers could convert mainstream use into durable ROI.…Read More

Knowledge @ Wharton - 10/28/2025
How to Detect Bias in Large Language Models

Research from Wharton's Sonny Tambe finds that LLMs can make biased hiring decisions that traditional auditing methods might not be able to catch.…Read More

Knowledge @ Wharton - 10/28/2025
How a ‘Buybox’ Helps Online Marketplaces

Buyboxes are curation algorithms that are popular with online marketplaces, and with good reason. Research from Wharton’s Santiago Gallino shows they boost sales by reducing frictions for vendors and customers.…Read More

Knowledge @ Wharton - 10/28/2025