Jiani (Jenny) Xue

Jiani (Jenny) Xue
  • Doctoral Student

Contact Information

  • office Address:

    700 Jon M. Huntsman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104

Overview

Jiani Xue joined the Wharton Marketing Doctoral Program in fall 2020. She received a BA in Philosophy from New York University, and a Masters in Behavioral and Decision Sciences from the University of Pennsylvania.

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Teaching

Current Courses (Fall 2023)

  • MKTG1010 - Intro To Marketing

    The objective of this course is to introduce students to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. The course is also a foundation for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing strategy, customer behavior, segmentation, customer lifetime value, branding, market research, product lifecycle strategies, pricing, go-to-market strategies, promotion, and marketing ethics.

    MKTG1010204 ( Syllabus )

All Courses

  • MKTG1010 - Intro To Marketing

    The objective of this course is to introduce students to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. The course is also a foundation for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing strategy, customer behavior, segmentation, customer lifetime value, branding, market research, product lifecycle strategies, pricing, go-to-market strategies, promotion, and marketing ethics.

Knowledge at Wharton

This Company’s Sustainable Partnerships Helped Prevent Amazon Rainforest Deforestation

A new study of Brazilian beauty company Natura shows how businesses can work with local stakeholders to preserve the environment and create change.…Read More

Knowledge @ Wharton - 9/26/2023
Why Long-term Home Mortgages Have Costly Trade-offs

U.S. homeowners typically choose 30-year mortgages, but riskier households in the U.K. choose shorter-term contracts, according to a study by Wharton’s Lu Liu. The findings have implications for mortgage market design, Liu says. …Read More

Knowledge @ Wharton - 9/26/2023
How AI Changes Our Sense of Self

Instead of focusing on how people feel about technology, marketing research should examine how technology makes people feel about themselves, according to Wharton’s Stefano Puntoni.…Read More

Knowledge @ Wharton - 9/25/2023