Jiani (Jenny) Xue

Jiani (Jenny) Xue
  • Doctoral Student

Contact Information

  • office Address:

    700 Jon M. Huntsman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104

Overview

Jiani Xue joined the Wharton Marketing Doctoral Program in fall 2020. She received a BA in Philosophy from New York University, and a Masters in Behavioral and Decision Sciences from the University of Pennsylvania.

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Teaching

All Courses

  • MKTG1010 - Intro To Marketing

    The objective of this course is to introduce students to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. The course is also a foundation for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing strategy, customer behavior, segmentation, customer lifetime value, branding, market research, product lifecycle strategies, pricing, go-to-market strategies, promotion, and marketing ethics.

Knowledge at Wharton

Why Representation Matters in Marketing

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Knowledge @ Wharton - 5/28/2024
Better Decisions with Data: Asking the Right Question

In this Nano Tool for Leaders, Stefano Puntoni and Bart De Langhe, authors of "Decision-Driven Analytics," explain how to get the most out of your data.Read More

Knowledge @ Wharton - 5/28/2024
Who Will Survive a Shakeout in the Electric Vehicle Market?

The edge goes to vertically integrated EV makers like Tesla and China’s BYD, along with legacy automakers and well-funded startups, according to Wharton’s John Paul MacDuffie.Read More

Knowledge @ Wharton - 5/28/2024