Jiani (Jenny) Xue

Jiani (Jenny) Xue
  • Doctoral Student

Contact Information

  • office Address:

    700 Jon M. Huntsman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104

Links: Personal Website

Overview

Jiani Xue joined the Wharton Marketing Doctoral Program in fall 2020. She received a BA in Philosophy from New York University, and a Masters in Behavioral and Decision Sciences from the University of Pennsylvania.

Continue Reading

Teaching

All Courses

  • MKTG1010 - Intro To Marketing

    The objective of this course is to introduce students to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. The course is also a foundation for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing strategy, customer behavior, segmentation, customer lifetime value, branding, market research, product lifecycle strategies, pricing, go-to-market strategies, promotion, and marketing ethics.

Knowledge at Wharton

Markets Brace for Tariffs and Look to AI for Relief

Jeremy Siegel examines how investors are responding to geopolitical uncertainty, looming tariffs, and the promise of AI-driven productivity.…Read More

Knowledge @ Wharton - 6/27/2025
The New Science of Pitching and Hitting With Travis Sawchik

A baseball analyst and author explores how data is transforming player training.…Read More

Knowledge @ Wharton - 6/25/2025
How AI Is Reshaping Customer Experience and Expectations

Wharton professor of operations, information and decisions explores how artificial intelligence is transforming customer service operations.…Read More

Knowledge @ Wharton - 6/25/2025