Jiani (Jenny) Xue

Jiani (Jenny) Xue
  • Doctoral Student

Contact Information

  • office Address:

    700 Jon M. Huntsman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104

Links: Personal Website

Overview

Jiani Xue joined the Wharton Marketing Doctoral Program in fall 2020. She received a BA in Philosophy from New York University, and a Masters in Behavioral and Decision Sciences from the University of Pennsylvania.

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Teaching

All Courses

  • MKTG1010 - Intro To Marketing

    The objective of this course is to introduce students to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. The course is also a foundation for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing strategy, customer behavior, segmentation, customer lifetime value, branding, market research, product lifecycle strategies, pricing, go-to-market strategies, promotion, and marketing ethics.

Knowledge at Wharton

Nobel Laureate Richard Thaler’s New Take on the Classic ‘Winner’s Curse’

Behavioral economists Richard Thaler and Alex Imas visited Wharton to talk about their new book, an update to Thaler's 1991 classic 'The Winner’s Curse.'…Read More

Knowledge @ Wharton - 1/20/2026
Why AI Disclosure Matters at Every Level

Hiding AI use can erode trust in the workplace and beyond, writes Wharton’s Cornelia Walther.…Read More

Knowledge @ Wharton - 1/20/2026
Who Gets Replaced by AI and Why?

New research from Wharton’s Pinar Yildirim reveals how AI can impact employee motivation when implemented in the wrong part of a team’s workflow.…Read More

Knowledge @ Wharton - 1/20/2026