Jiani (Jenny) Xue

Jiani (Jenny) Xue
  • Doctoral Student

Contact Information

  • office Address:

    700 Jon M. Huntsman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104

Links: Personal Website

Overview

Jiani Xue joined the Wharton Marketing Doctoral Program in fall 2020. She received a BA in Philosophy from New York University, and a Masters in Behavioral and Decision Sciences from the University of Pennsylvania.

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Teaching

All Courses

  • MKTG1010 - Intro To Marketing

    The objective of this course is to introduce students to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. The course is also a foundation for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing strategy, customer behavior, segmentation, customer lifetime value, branding, market research, product lifecycle strategies, pricing, go-to-market strategies, promotion, and marketing ethics.

Knowledge at Wharton

Navigating Holiday Retail Trends Amid Economic Uncertainty

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Knowledge @ Wharton - 11/21/2025
Navigating Marketing Shifts Amid AI, Inflation, and Cultural Change

Marketing leader discusses how economic pressure, AI adoption, and shifting consumer behavior are transforming brand strategy.…Read More

Knowledge @ Wharton - 11/20/2025
How California’s New AI Law Seeks to Safeguard Children

Wharton professor of legal studies and business ethics discusses the implications of California’s new AI safety legislation focused on protecting children online.…Read More

Knowledge @ Wharton - 11/19/2025