Jiani (Jenny) Xue

Jiani (Jenny) Xue
  • Doctoral Student

Contact Information

  • office Address:

    700 Jon M. Huntsman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104

Links: Personal Website

Overview

Jiani Xue joined the Wharton Marketing Doctoral Program in fall 2020. She received a BA in Philosophy from New York University, and a Masters in Behavioral and Decision Sciences from the University of Pennsylvania.

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Teaching

All Courses

  • MKTG1010 - Intro To Marketing

    The objective of this course is to introduce students to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. The course is also a foundation for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing strategy, customer behavior, segmentation, customer lifetime value, branding, market research, product lifecycle strategies, pricing, go-to-market strategies, promotion, and marketing ethics.

Knowledge at Wharton

Monetizing AI Platforms: Freemium Models, Sponsored Bots, and Beyond

Wharton marketing professor discusses how companies are approaching monetization, consumer trust, and sustainability in artificial intelligence.…Read More

Knowledge @ Wharton - 9/3/2025
How Financial Frictions Can Delay Firm Growth

Wharton's Thomas Winberry explains how financial constraints can delay innovation and long-term growth for firms, as well as the economy.…Read More

Knowledge @ Wharton - 9/2/2025
What’s the Real Value of AI?

In a recent episode of Where AI Works, Wharton’s Serguei Netessine spoke with Tereza Nemessanyi from Microsoft about how the firm is trying to help its customers deploy and monetize AI.…Read More

Knowledge @ Wharton - 9/2/2025