Jiani (Jenny) Xue

Jiani (Jenny) Xue
  • Doctoral Student

Contact Information

  • office Address:

    700 Jon M. Huntsman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104

Links: Personal Website

Overview

Jiani Xue joined the Wharton Marketing Doctoral Program in fall 2020. She received a BA in Philosophy from New York University, and a Masters in Behavioral and Decision Sciences from the University of Pennsylvania.

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Teaching

All Courses

  • MKTG1010 - Intro To Marketing

    The objective of this course is to introduce students to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. The course is also a foundation for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing strategy, customer behavior, segmentation, customer lifetime value, branding, market research, product lifecycle strategies, pricing, go-to-market strategies, promotion, and marketing ethics.

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Wharton experts discuss the statistical improbability and athletic significance of a potential Novak Djokovic win at the 2024 French Open.…Read More

Knowledge @ Wharton - 6/4/2025
How Big Data and AI Are Transforming Modern Sports

Wharton practice professor explores how analytics and AI are reshaping performance, strategy, and decision-making in sports.…Read More

Knowledge @ Wharton - 6/4/2025
How Mortgage Structure Impacts Financial Sector Stability

An intermediate mortgage structure between three- to five-year fixed rate provides the best financial stability and risk sharing, according to new research.…Read More

Knowledge @ Wharton - 6/3/2025