Jiani (Jenny) Xue

Jiani (Jenny) Xue
  • Doctoral Student

Contact Information

  • office Address:

    700 Jon M. Huntsman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104

Links: Personal Website

Overview

Jiani Xue joined the Wharton Marketing Doctoral Program in fall 2020. She received a BA in Philosophy from New York University, and a Masters in Behavioral and Decision Sciences from the University of Pennsylvania.

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Teaching

All Courses

  • MKTG1010 - Intro To Marketing

    The objective of this course is to introduce students to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. The course is also a foundation for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing strategy, customer behavior, segmentation, customer lifetime value, branding, market research, product lifecycle strategies, pricing, go-to-market strategies, promotion, and marketing ethics.

Knowledge at Wharton

The Fed’s Payment Rails and Fintech Access

David Zaring, Wharton professor of legal studies and business ethics, discusses the Fed’s proposal to grant limited payment system access to fintech and crypto firms.…Read More

Knowledge @ Wharton - 3/18/2026
How Analytics Shape NFL Team Building With Brandt Tilis

Carolina Panthers EVP Brandt Tilis discusses draft capital, quarterback contracts, and roster construction, while the hosts also examine the World Baseball Classic and late-season NHL storylines.…Read More

Knowledge @ Wharton - 3/18/2026
Can AI Manage an Entire Medical Decision Process?

A new Wharton study tests whether AI can handle realistic clinical decision-making, a dynamic process that requires managing a patient's condition under time pressure.…Read More

Knowledge @ Wharton - 3/17/2026