Jiani (Jenny) Xue

Jiani (Jenny) Xue
  • Doctoral Student

Contact Information

  • office Address:

    700 Jon M. Huntsman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104

Links: Personal Website

Overview

Jiani Xue joined the Wharton Marketing Doctoral Program in fall 2020. She received a BA in Philosophy from New York University, and a Masters in Behavioral and Decision Sciences from the University of Pennsylvania.

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Teaching

All Courses

  • MKTG1010 - Intro To Marketing

    The objective of this course is to introduce students to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. The course is also a foundation for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing strategy, customer behavior, segmentation, customer lifetime value, branding, market research, product lifecycle strategies, pricing, go-to-market strategies, promotion, and marketing ethics.

Knowledge at Wharton

What the Reconciliation Bill Means for U.S. Households

Faculty director of the Penn Wharton Budget Model breaks down the projected effects of the reconciliation bill on national debt, GDP, and low-income households.…Read More

Knowledge @ Wharton - 7/11/2025
Automatic Enrollment, Tax Fears, and the 401(k) Surge

Professor and director of the Pension Research Council at the Wharton School breaks down new data on rising 401(k) contributions, the influence of automatic enrollment, and the savings behaviors of younger generations.…Read More

Knowledge @ Wharton - 7/9/2025
How Minimum Wages and Taxes Can Combat Income Inequality

The ideal way to reduce income inequality is to use minimum wages and income taxes in a complementary way instead of one substituting the other, according to new Wharton research.…Read More

Knowledge @ Wharton - 7/8/2025