Jiani (Jenny) Xue

Jiani (Jenny) Xue
  • Doctoral Student

Contact Information

  • office Address:

    700 Jon M. Huntsman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104

Links: Personal Website

Overview

Jiani Xue joined the Wharton Marketing Doctoral Program in fall 2020. She received a BA in Philosophy from New York University, and a Masters in Behavioral and Decision Sciences from the University of Pennsylvania.

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Teaching

All Courses

  • MKTG1010 - Intro To Marketing

    The objective of this course is to introduce students to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. The course is also a foundation for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing strategy, customer behavior, segmentation, customer lifetime value, branding, market research, product lifecycle strategies, pricing, go-to-market strategies, promotion, and marketing ethics.

Knowledge at Wharton

Inside Saks Global’s Bankruptcy and the Future of Luxury Retail

Wharton marketing professor analyzes the causes of a major luxury retailer’s bankruptcy and what legacy department stores must do to recover.…Read More

Knowledge @ Wharton - 1/16/2026
CMO of HelloFresh, Jorge Samayoa

CMO of a leading meal-kit company discusses how data, personalization, and changing health habits are reshaping the way Americans cook and eat at home.…Read More

Knowledge @ Wharton - 1/15/2026
When Analytics Meet Chaos in Football Playoffs

Veteran sports analyst examines playoff randomness, team quality versus results, and what recent NFL and college football games reveal about how champions are crowned.…Read More

Knowledge @ Wharton - 1/14/2026