Jiani (Jenny) Xue

Jiani (Jenny) Xue
  • Doctoral Student

Contact Information

  • office Address:

    700 Jon M. Huntsman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104

Links: Personal Website

Overview

Jiani Xue joined the Wharton Marketing Doctoral Program in fall 2020. She received a BA in Philosophy from New York University, and a Masters in Behavioral and Decision Sciences from the University of Pennsylvania.

Continue Reading

Teaching

All Courses

  • MKTG1010 - Intro To Marketing

    The objective of this course is to introduce students to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. The course is also a foundation for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing strategy, customer behavior, segmentation, customer lifetime value, branding, market research, product lifecycle strategies, pricing, go-to-market strategies, promotion, and marketing ethics.

Knowledge at Wharton

NFL Combine with Kevin Cole

Wharton experts speak with Kevin Cole, former data scientist at PFF.…Read More

Knowledge @ Wharton - 3/5/2025
Retail’s Tough Reality: Lessons from Joann’s Closure

Wharton marketing professor explains the factors behind retail closures and challenges facing the industry.…Read More

Knowledge @ Wharton - 3/5/2025
Why Does Gender Income Inequality Still Exist in the U.S.?

New research from Wharton’s Peter Cappelli finds that while women’s job responsibilities are now closer to men's, the gender pay gap remains largely unchanged.…Read More

Knowledge @ Wharton - 3/4/2025