Jiani (Jenny) Xue

Jiani (Jenny) Xue
  • Doctoral Student

Contact Information

  • office Address:

    700 Jon M. Huntsman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104

Links: Personal Website

Overview

Jiani Xue joined the Wharton Marketing Doctoral Program in fall 2020. She received a BA in Philosophy from New York University, and a Masters in Behavioral and Decision Sciences from the University of Pennsylvania.

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Teaching

All Courses

  • MKTG1010 - Intro To Marketing

    The objective of this course is to introduce students to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. The course is also a foundation for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing strategy, customer behavior, segmentation, customer lifetime value, branding, market research, product lifecycle strategies, pricing, go-to-market strategies, promotion, and marketing ethics.

Knowledge at Wharton

Brené Brown on Values, Vulnerability, and Playing to Win

At a recent Authors@Wharton event, Adam Grant spoke with award-winning researcher Brené Brown about her new book, 'Strong Ground.'…Read More

Knowledge @ Wharton - 12/22/2025
Data-First Leadership in the Age of AI

In this Nano Tool for Leaders, Sajjad Jaffer, co-founder of Two Six Capital, offers tips on how to translate data into business value.…Read More

Knowledge @ Wharton - 12/22/2025
Adopting AI: Starting Small While Thinking Big

In a recent episode of the 'Where AI Works' podcast, Wharton’s Peter Cappelli spoke with Jabil’s Vivian Sun about how her company became an early adopter of AI technology.…Read More

Knowledge @ Wharton - 12/22/2025