Hyunwoo Jung

Hyunwoo Jung
  • Doctoral Student

Contact Information

  • office Address:

    726.4 Jon M. Huntsman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104

Links: Personal Website

Overview

Hyunwoo Jung joined the Wharton Marketing Doctoral Program in Fall 2025. He earned a B.B.A. and B.A. in Industrial Engineering with a minor in Applied Statistics, as well as an M.S. in Quantitative Marketing, from Yonsei University.

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Knowledge at Wharton

Monetizing AI Platforms: Freemium Models, Sponsored Bots, and Beyond

Wharton marketing professor discusses how companies are approaching monetization, consumer trust, and sustainability in artificial intelligence.…Read More

Knowledge @ Wharton - 9/3/2025
How Financial Frictions Can Delay Firm Growth

Wharton's Thomas Winberry explains how financial constraints can delay innovation and long-term growth for firms, as well as the economy.…Read More

Knowledge @ Wharton - 9/2/2025
What’s the Real Value of AI?

In a recent episode of Where AI Works, Wharton’s Serguei Netessine spoke with Tereza Nemessanyi from Microsoft about how the firm is trying to help its customers deploy and monetize AI.…Read More

Knowledge @ Wharton - 9/2/2025