Bryan Eshelman

Bryan Eshelman
  • Part Time Lecturer

Contact Information

  • office Address:

    732 Jon Huntsman Hall
    3730 Walnut Street University of Pennsylvania
    Philadelphia, PA 19104

Overview

Bryan Eshelman will be teaching MKTG306 and MKTG806, Retail Merchandising, during the spring 2020 semester in Quarter 4.

Bryan Eshelman has over 25 years of experience in the retail industry working both for retail management consulting firms and as senior management for specialty apparel, accessories, and footwear retailers. His industry experience is concentrated in the end-to-end retail merchandising lifecycle, from planning and product design through sourcing, distribution, and online fulfillment.

In addition to lecturing at Wharton, Bryan is a Managing Director in the retail practice of AlixPartners, LLP, a global management consultancy. AlixPartners’ unique model utilizes small senior teams to assist clients with urgent issues drawing upon the firm’s heritage in turnaround and restructuring. Prior to joining AlixPartners, Bryan was the Chief Operating Officer of Aldo Group, Inc., a global retailer and wholesaler of footwear and accessories and before that the Chief Supply Chain Officer of Charming Shoppes, now a division of Ascena Retail. In both of those roles he oversaw the global planning, product sourcing & manufacturing, supply chain and distribution, and information technology functions and teams. He started his career with 15 years at Kurt Salmon Associates, a retail consulting firm that is now a division of Accenture Strategy.

Bryan has a B.S. in Applied Mathematics with a double major in Economics from the University of Virginia’s School of Engineering and Applied Science and an M.B.A. (Finance with Honors) from the Wharton School. He has been a frequent guest speaker in Wharton’s own Marshall Fisher’s Retail Supply Chain Management class and has taught a Master’s level class (Strategic Business Advising) at the University of Virginia’s McIntire School of Commerce.

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Teaching

All Courses

  • MKTG3060 - Special Topics

    RETAIL MERCHANDISING: This course introduces the role of merchandising at various retailers with an emphasis on apparel and soft-line businesses. Selected topics will include product development, line planning, sourcing, product lifecycle, forecasting, buying, planning and vendor relations. Special emphasis will be placed on current trends in retail merchandising through current articles and industry guest speakers. The objective of this course is to familiarize students with merchandising theory and strategies considered to be current best practices in retailing.

  • MKTG8060 - Special Topics

    RETAIL MERCHANDISING; This course introduces the role of merchandising at various retailers with an emphasis on apparel and soft-line businesses. Selected topics will include product development, line planning, sourcing, product lifecycle, forecasting, buying, planning and vendor relations. Special emphasis will be placed on current trends in retail merchandising through current articles and industry guest speakers. The objective of this course is to familiarize students with merchandising theory and strategies considered to be current best practices in retailing.

  • MKTG8990 - Independent Study

    A student contemplating an independent study project must first find a faculty member who agrees to supervise and approve the student's written proposal as an independent study (MKTG 899). If a student wishes the proposed work to be used to meet the ASP requirement, he/she should then submit the approved proposal to the MBA adviser who will determine if it is an appropriate substitute. Such substitutions will only be approved prior to the beginning of the semester.

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