Denise Dahlhoff

Denise Dahlhoff
  • Research Director, Baker Retailing Center

Contact Information

  • office Address:

    Vance Hall
    Philadelphia, PA 19104


Past Courses


    Marketing for Entrepreneurs addresses how to design and implement the best combination of marketing efforts to carry out a firm's strategy in its target markets. Specifically, this course seeks to develop the student's (1) understanding of how the enterprise can benefit by creating and delivering value to its customers and stakeholders, and (2) skills in applying the analytical concepts and tools of marketing to such decisions as segmentation and targeting, branding, pricing, distribution, and promotion. Prerequisite: Enrollment in Education Entrepreneurship program.


    Entrepreneurial Finance provides a step-by-step introduction to core finance concepts in the context of new venture design and innovation implementation planning. Main areas of course focus are solution pricing, creation of a sustainable business model, and development of a robust financial model. In this course, students will learn to use financial analytical tools and frameworks to enable a venture/innovation launch. Students will build a financial model for the venture one that will assist in making critical choices and assessing the attractiveness of an enterprise to potential stakeholders. Closing the course, we will address issues of funding and fundraising strategy. The emphasis of the course is on assisting students to apply knowledge and concepts towards their personal professional and career aspirations. Prerequisite: Enrollment in Education Entrepreneurship program.


Four Ways to Keep Teams Calm and Focused During a Crisis

Jeff McLean, a former Navy fighter pilot, shares lessons that are relevant for business leaders in fast-changing times.

Knowledge @ Wharton - 2020/06/5
What COVID-19 Teaches Us About the Importance of Trust at Work

In the age of remote work, organizations that are able to develop strategies to build trust between managers and employees will see stronger work relationships as well as performance, writes David De Cremer in this opinion piece.

Knowledge @ Wharton - 2020/06/4
2020 Startup Challenge: Can You Pick the Winner?

With businesses ranging from curated flower rentals to telemedicine for pets, eight finalist teams battled for $135,000 in cash and services at the recent Penn Wharton Entrepreneurship Startup Showcase.

Knowledge @ Wharton - 2020/06/2