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Celebrity endorsements sell products, even when the star outshines the brand. In a new study, Wharton experts use neuroscience to understand consumer decision-making.…Read More
Knowledge @ Wharton - 5/30/2023In this Nano Tool for Leaders, former professional poker player Annie Duke shares tips on how to set more agile goals.…Read More
Knowledge @ Wharton - 5/30/2023Wharton finance professor Michael R. Roberts revisits whether homeowners should invest extra money rather than use it to make additional mortgage payments in the current economic environment.…Read More
Knowledge @ Wharton - 5/22/2023