Rachele Ciulli

Rachele Ciulli
  • Doctoral Student

Contact Information

  • office Address:

    700 Jon M. Huntsman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104

Overview

Rachele Ciulli joined the Wharton Marketing Doctoral Program in fall 2020. Rachele received her BS from Bocconi University, Milan, Italy, majoring in Economics and Social Sciences. She received her MS in Behavioral Economics from Erasmus University, Rotterdam, Netherlands.

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Teaching

All Courses

  • MKTG1010 - Intro To Marketing

    The objective of this course is to introduce students to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. The course is also a foundation for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing strategy, customer behavior, segmentation, customer lifetime value, branding, market research, product lifecycle strategies, pricing, go-to-market strategies, promotion, and marketing ethics.

Knowledge at Wharton

Rethinking Urban Tax Policy Through Land Value Taxation

Wharton professor emeritus of finance explains how taxing land instead of buildings or income could help cities raise revenue while encouraging economic growth.…Read More

Knowledge @ Wharton - 5/8/2026
Judgment Is the New Bottleneck

Wharton's Matthew Bidwell speaks with Ritcha Ranjan, senior vice president of product at Expedia Group, on why building effective AI systems means designing for human judgment.…Read More

Knowledge @ Wharton - 5/7/2026
Balancing Performance and Prediction in Modern Golf Rankings

Columbia business school professor discusses the evolution of golf analytics, rankings, and decision-making in the sport.…Read More

Knowledge @ Wharton - 5/6/2026