Rachele Ciulli

Rachele Ciulli
  • Doctoral Student

Contact Information

  • office Address:

    700 Jon M. Huntsman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104

Overview

Rachele Ciulli joined the Wharton Marketing Doctoral Program in fall 2020. Rachele received her BS from Bocconi University, Milan, Italy, majoring in Economics and Social Sciences. She received her MS in Behavioral Economics from Erasmus University, Rotterdam, Netherlands.

Continue Reading

Teaching

All Courses

  • MKTG1010 - Intro To Marketing

    The objective of this course is to introduce students to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. The course is also a foundation for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing strategy, customer behavior, segmentation, customer lifetime value, branding, market research, product lifecycle strategies, pricing, go-to-market strategies, promotion, and marketing ethics.

Knowledge at Wharton

Summer Reading: Wharton Faculty Picks

Wharton professors recommend their favorite books, from leadership primers to biographies and social commentary.…Read More

Knowledge @ Wharton - 7/23/2024
What Does Your Writing Style Say About You?

Wharton’s Jonah Berger explains how writing style can predict future success.…Read More

Knowledge @ Wharton - 7/23/2024
How to Align Private Equity Motives with Nursing Home Outcomes

Nursing home reforms could include helping elderly patients overcome information frictions, linking payments with performance, and strengthening ratings, according to Wharton research.…Read More

Knowledge @ Wharton - 7/22/2024