Rachele Ciulli

Rachele Ciulli
  • Doctoral Student

Contact Information

  • office Address:

    700 Jon M. Huntsman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104

Overview

Rachele Ciulli joined the Wharton Marketing Doctoral Program in fall 2020. Rachele received her BS from Bocconi University, Milan, Italy, majoring in Economics and Social Sciences. She received her MS in Behavioral Economics from Erasmus University, Rotterdam, Netherlands.

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Teaching

All Courses

  • MKTG1010 - Intro To Marketing

    The objective of this course is to introduce students to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. The course is also a foundation for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing strategy, customer behavior, segmentation, customer lifetime value, branding, market research, product lifecycle strategies, pricing, go-to-market strategies, promotion, and marketing ethics.

Knowledge at Wharton

How to Break Into the Workforce in an AI-Driven Job Market

Matthew Bidwell, professor of management at the Wharton School, explores how the job search process is evolving for today’s graduates and what it takes to break into the workforce.…Read More

Knowledge @ Wharton - 4/14/2026
Generative AI Won’t Create Value on Its Own

Wharton’s Rahul Kapoor explains why leaders need to think beyond the technology and focus on the strategic challenges of emergence, enablement, and embedding.…Read More

Knowledge @ Wharton - 4/13/2026
How Homeownership Helps Build Wealth

Mortgage modifications during the Great Recession helped distressed borrowers keep their homes and accumulate more capital gains wealth, a new Wharton study finds.…Read More

Knowledge @ Wharton - 4/13/2026