Rachele Ciulli

Rachele Ciulli
  • Doctoral Student

Contact Information

  • office Address:

    700 Jon M. Huntsman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104

Overview

Rachele Ciulli joined the Wharton Marketing Doctoral Program in fall 2020. Rachele received her BS from Bocconi University, Milan, Italy, majoring in Economics and Social Sciences. She received her MS in Behavioral Economics from Erasmus University, Rotterdam, Netherlands.

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Teaching

All Courses

  • MKTG1010 - Intro To Marketing

    The objective of this course is to introduce students to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. The course is also a foundation for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing strategy, customer behavior, segmentation, customer lifetime value, branding, market research, product lifecycle strategies, pricing, go-to-market strategies, promotion, and marketing ethics.

Knowledge at Wharton

Tracking Fan Behavior Through Google Sports Trends Data

Google data expert discusses how search trends reveal evolving fan interests in sports and their broader cultural impact.…Read More

Knowledge @ Wharton - 9/24/2025
Why Online Sales Aren’t Profitable for Grocery Stores

Wharton’s Santiago Gallino gives three recommendations for supermarkets to stop losing money on online sales.…Read More

Knowledge @ Wharton - 9/23/2025
Uber Launched a Women-Only Service. Will It Work?

Safety is a perennial issue for ride-hail companies. Wharton’s Lindsey Cameron looks at Uber’s pilot program to match women drivers with women riders.…Read More

Knowledge @ Wharton - 9/23/2025