Rachele Ciulli

Rachele Ciulli
  • Doctoral Student

Contact Information

  • office Address:

    700 Jon M. Huntsman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104

Overview

Rachele Ciulli joined the Wharton Marketing Doctoral Program in fall 2020. Rachele received her BS from Bocconi University, Milan, Italy, majoring in Economics and Social Sciences. She received her MS in Behavioral Economics from Erasmus University, Rotterdam, Netherlands.

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Teaching

All Courses

  • MKTG1010 - Intro To Marketing

    The objective of this course is to introduce students to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. The course is also a foundation for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing strategy, customer behavior, segmentation, customer lifetime value, branding, market research, product lifecycle strategies, pricing, go-to-market strategies, promotion, and marketing ethics.

Knowledge at Wharton

Uber’s Women-Only Ride Option Aims to Boost Safety

Wharton assistant professor of management discusses the potential impact of a new safety feature in ride-hailing services that pairs women drivers with women passengers.…Read More

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CMO of Resy, an American Express Company

CMO of Resy discusses strategies to enhance dining, hospitality, and customer engagement through technology and experiences.…Read More

Knowledge @ Wharton - 8/14/2025
Back-to-School: Navigating AI’s Impact on Student Learning and Motivation

Wharton associate professor of operations, information and decisions discusses the implications of giving students unrestricted access to artificial intelligence tools in schools.…Read More

Knowledge @ Wharton - 8/13/2025