Rachele Ciulli

Rachele Ciulli
  • Doctoral Student

Contact Information

  • office Address:

    700 Jon M. Huntsman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104

Overview

Rachele Ciulli joined the Wharton Marketing Doctoral Program in fall 2020. Rachele received her BS from Bocconi University, Milan, Italy, majoring in Economics and Social Sciences. She received her MS in Behavioral Economics from Erasmus University, Rotterdam, Netherlands.

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Teaching

All Courses

  • MKTG1010 - Intro To Marketing

    The objective of this course is to introduce students to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. The course is also a foundation for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing strategy, customer behavior, segmentation, customer lifetime value, branding, market research, product lifecycle strategies, pricing, go-to-market strategies, promotion, and marketing ethics.

Knowledge at Wharton

The Economic Reality Behind Billionaires’ Taxes and State Budgets

Faculty director of the Penn Wharton Budget Model examines whether taxing extreme wealth can meaningfully reduce deficits and fund public spending.…Read More

Knowledge @ Wharton - 2/6/2026
Ad Age Editor-in-Chief, Jeanine Poggi

Editor-in-chief of a leading advertising publication breaks down how brands are blending nostalgia with "unhinged" humor to capture a multi-generational audience.…Read More

Knowledge @ Wharton - 2/5/2026
How Advertising Could Reshape ChatGPT and Digital Marketing

Wharton marketing professor examines how advertising in conversational AI could affect users, privacy, and the digital marketing landscape.…Read More

Knowledge @ Wharton - 2/4/2026