Rachele Ciulli

Rachele Ciulli
  • Doctoral Student

Contact Information

  • office Address:

    700 Jon M. Huntsman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104

Overview

Rachele Ciulli joined the Wharton Marketing Doctoral Program in fall 2020. Rachele received her BS from Bocconi University, Milan, Italy, majoring in Economics and Social Sciences. She received her MS in Behavioral Economics from Erasmus University, Rotterdam, Netherlands.

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Teaching

Current Courses (Spring 2024)

  • MKTG1010 - Intro To Marketing

    The objective of this course is to introduce students to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. The course is also a foundation for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing strategy, customer behavior, segmentation, customer lifetime value, branding, market research, product lifecycle strategies, pricing, go-to-market strategies, promotion, and marketing ethics.

    MKTG1010213 ( Syllabus )

All Courses

  • MKTG1010 - Intro To Marketing

    The objective of this course is to introduce students to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. The course is also a foundation for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing strategy, customer behavior, segmentation, customer lifetime value, branding, market research, product lifecycle strategies, pricing, go-to-market strategies, promotion, and marketing ethics.

Knowledge at Wharton

Former Levi’s CEO on Revitalizing a Brand — and the Right Way to Wash Jeans

Former Levi’s CEO Chip Bergh talks to Wharton’s Barbara Kahn and Americus Reed about reviving the iconic brand, purpose-driven marketing, and preserving your denim.…Read More

Knowledge @ Wharton - 4/23/2024
Why Is Financial Literacy Important? | Olivia S. Mitchell

Professor Olivia S. Mitchell explains why financial literacy education should be lifelong.…Read More

Knowledge @ Wharton - 4/23/2024
From Amazon to Uber: Why Platform Accountability Requires a Holistic Approach

Platform companies like Uber, Amazon, and Instacart wield immense influence over workers. New research co-authored by Wharton’s Lindsey Cameron offers a framework that integrates different approaches to level the playing field for all users. …Read More

Knowledge @ Wharton - 4/22/2024