Brittany Franklin
- Associate Director, Baker Retailing Center
Contact Information
- Primary Email:
brfr@wharton.upenn.edu - Office Phone:
(215) 898-0235
- office Address:
5th Floor, Tangen Hall, 115 S 40th Street
Knowledge at Wharton
This Company’s Sustainable Partnerships Helped Prevent Amazon Rainforest Deforestation
A new study of Brazilian beauty company Natura shows how businesses can work with local stakeholders to preserve the environment and create change.…Read More
Knowledge @ Wharton - 9/26/2023Why Long-term Home Mortgages Have Costly Trade-offs
U.S. homeowners typically choose 30-year mortgages, but riskier households in the U.K. choose shorter-term contracts, according to a study by Wharton’s Lu Liu. The findings have implications for mortgage market design, Liu says. …Read More
Knowledge @ Wharton - 9/26/2023How AI Changes Our Sense of Self
Instead of focusing on how people feel about technology, marketing research should examine how technology makes people feel about themselves, according to Wharton’s Stefano Puntoni.…Read More
Knowledge @ Wharton - 9/25/2023