Beth McCarthy

Beth McCarthy
  • Administrative Coordinator

Contact Information

  • office Address:

    712.6 Jon M. Hunstman Hall
    Philadelphia, PA 19104

Awards and Honors

  • Marketing Science Institute Research Grant #4-1342, Primary Investigator, “The Psychology of Category Design: How Product Groupings Influence Consumer Decision Making, Price Sensitivity, and Brand Strength.” (with Kristin Diehl)., 2005

Activity

Awards and Honors

Marketing Science Institute Research Grant #4-1342, Primary Investigator, “The Psychology of Category Design: How Product Groupings Influence Consumer Decision Making, Price Sensitivity, and Brand Strength.” (with Kristin Diehl). 2019
All Awards