Andrew Morningstar

Andrew Morningstar
  • Doctoral Student

Contact Information

  • office Address:

    727.7 Jon M. Huntsman Hall, 3730 Walnut Street, University of Pennsylvania, Philadelphia, PA 19104

Teaching

All Courses

  • MKTG1010 - Intro To Marketing

    The objective of this course is to introduce students to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. The course is also a foundation for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing strategy, customer behavior, segmentation, customer lifetime value, branding, market research, product lifecycle strategies, pricing, go-to-market strategies, promotion, and marketing ethics.

  • MKTG1018 - Intro To Marketing

    The objective of this course is to introduce students to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. The course is also a foundation for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing strategy, customer behavior, segmentation, customer lifetime value, branding, market research, product lifecycle strategies, pricing, go-to-market strategies, promotion, and marketing ethics. (This is the honors section of MKTG 1010 open only to Joseph Wharton Scholars).

Knowledge at Wharton

AI Can’t Replace You at Work. Here’s Why.

Wharton’s Valery Yakubovich isn’t worried about generative AI putting people out of work. He says the technology has a long way to go before it won’t require intensive human oversight.…Read More

Knowledge @ Wharton - 7/2/2024
Co-Intelligence: How to Live and Work with AI

In his new book, “Co-intelligence: Living and Working with AI,” Wharton’s Ethan Mollick explains what it means to think and work together with smart machines.…Read More

Knowledge @ Wharton - 7/2/2024
Who Should Moderate Social Media Content?

Wharton’s Pinar Yildirim weighs in on the Supreme Court’s ruling over social media content moderation, which she says remains a contentious and unsettled issue.…Read More

Knowledge @ Wharton - 7/2/2024