764 Jon M. Huntsman Hall
3730 Walnut Street
University of Pennsylvania
Philadelphia, PA 19104
Research Interests: how social identity, social influence, values, attitudes and judgments interact in shaping purchase decisions and consumer behavior.
Links: CV, Personal Website
Building purpose into a company or brand has oftentimes been just a talking point, but today it is imperative, write Americus Reed, Brad Messinger and John Bremen in this opinion piece.…Read MoreKnowledge at Wharton - 6/30/2020
Moving from China to Canada when he was 18 for college, Yupeng Liu, WG’20, began his career in the food industry. While he was passionate about the industry, he had reached a plateau and sought new challenges. That’s when he decided to launch his own food business. That was 10…Wharton Stories - 03/25/2020