Abhishek Borah

Abhishek Borah
  • Visiting Assistant Professor

Contact Information

  • office Address:

    752 Jon M. Huntsman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104

Teaching

Past Courses

  • MKTG611 - MARKETING MANAGEMENT

    This course addresses how to design and implement the best combination of marketing efforts to carry out a firm's strategy in its target markets. Specifically, this course seeks to develop the student's (1) understanding of how the firm can benefit by creating and delivering value to its customers, and stakeholders, and (2) skills in applying the analytical concepts and tools of marketing to such decisions as segmentation and targeting, branding, pricing, distribution, and promotion. The course uses lectures and case discussions, case write-ups, student presentations, and a comprehensive final examination to achieve these objectives.

Knowledge@Wharton

What’s the Future of the Office?

In a new book, Wharton’s Peter Cappelli says the choices employees and employers must make about the future of work could be among the most important they face.

Knowledge @ Wharton - 9/21/2021
How Language Boosts Customer Satisfaction

Using more concrete language can improve customer satisfaction, according to new research from Wharton marketing professor Jonah Berger.

Knowledge @ Wharton - 9/20/2021
How Bankruptcy Bias Contributes to the Racial Wealth Gap

New research from Wharton’s Sasha Indarte shows the role that bias plays in bankruptcy and the racial wealth gap in the U.S.

Knowledge @ Wharton - 9/20/2021