Photo of Jonah Berger

Jonah Berger

Associate Professor of Marketing

Research Interests: social influence, word of mouth, viral marketing, diffusion, product adoption and abandonment, social contagion, consumer behavior

Links: CV, Personal Website

For most recent news and research, see  jonahberger.com

Jonah Berger is an expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors catch on. He has published dozens of articles in top-tier academic journals, and popular accounts of his work often appear in places like The New York Times, Wall Street Journal, and Harvard Business Review. Berger's international bestseller, Contagious: Why Things Catch On is a New York Times and Wall Street Journal bestseller and hundreds of thousand of copies are in print in over 30 languages.  His new book is Invisible Influence: The Hidden Forces That Shape Behavior. Berger is a popular speaker at major conferences and events, serves of a variety of advisory boards for early stage companies, often consults for organizations like Google, Coca-Cola, GE, Vanguard, Unilever, General Motors, 3M, Kaiser Permanente, and The Gates Foundation.