Photo of Jonah Berger

Jonah Berger

Associate Professor of Marketing

Research Interests: social influence, word of mouth, viral marketing, diffusion, product adoption and abandonment, social contagion, consumer behavior

Links: CV, Personal Website

Bestseller Contagious: Why Things Catch On.

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Jonah Berger is an expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors catch on. He has published dozens of articles in top-tier academic journals, and popular accounts of his work often appear in places like The New York Times, Wall Street Journal, and Harvard Business Review. Berger’s recent book, Contagious: Why Things Catch On is a New York Times and Wall Street Journal bestseller and hundreds of thousand of copies are in print in over 30 languages.  Berger is a popular speaker at major conferences and events and has consulted for a variety of companies including Google, Coca-Cola, Disney, GE, Vanguard, Unilever, General Motors, 3M, Kaiser Permanente and The Gates Foundation.