Photo of Pinar Yildirim

Pinar Yildirim

Assistant Professor of Marketing

Research Interests: media, advertising, industrial organization, social networks, social media, news media, privacy, political economy, open innovation, two-sided matching

Links: Personal Website, Google Column, SSRN Page, Google Scholar

My Wharton page is updated very infrequently. For up to date information about my research please visit here.


Pinar Yildirim is Assistant Professor of Marketing and Senior Fellow at the Leonard Davis Institute. She joined Wharton School in 2012. She is teaching at the MBA and undergraduate programs and is a frequent contributor for Knowledge@Wharton and Wharton Business Radio. 

Pinar's research areas are media and information economics. She focuses on applied theory and applied economics on online platforms, advertising, networks, media and politics. Her research appeared in top management and marketing journals including Marketing Science, Journal of Marketing Research, Management Science, and Journal of Marketing. Her research has received numerous grants and honors, from instititions like the Net Institute, Royal Economic Society, and Marketing Science Institute. 

Pinar has industrial experience in firms including Fiat, Renault and Bosch. She conducted research with Facebook, GlaxoSmithKline, PNC Bank, Red Cross, Social Bicycles. She holds Ph.D. degrees in Marketing & Business Economics and Engineering from the University of Pittsburgh. 

In 2016 she was named among the 2017 Marketing Science Institute Young Scholars, a biennial award given to potential leaders of the next generation of marketing academics.