Photo of Pinar Yildirim

Pinar Yildirim

Assistant Professor of Marketing

Research Interests: media, advertising, industrial organization, social networks, social media, news media, user-generated content, privacy, political economy, open innovation, two-sided matching, search engines

Links: Personal Website, Google Column

My Wharton page is updated very infrequently. For more up to date information about my research please visit here.


Pinar Yildirim is Assistant Professor of Marketing and Senior Fellow at the Leonard Davis Institute. Pinar's research interests are on media and information economics. She focuses on analytical modeling and in particular is interested in game theoretic models. Parallel to these interests, her current research focuses on two-sided networks, data markets, and social networks. Related to her interests of 'political economy' she is also conducting research on the impact of media on political outcomes.

Professor Yildirim's research appeared in top management and marketing journals including Journal of Marketing Research, Management Science, and Journal of Marketing, and has received numerous grants and honors. Yildirim has industrial experience in consumer electronics and automotive sectors, at firms such as Fiat S.P.A and Renault S.A. She also conducted research in collaboration with GlaxoSmithKline and PNC Bank, and currently she is conducting research in collaboration with the American Red Cross and Social Bicycles. Professor Yildirim earned her Ph.D. in Marketing & Business Economics from the Katz Graduate School of Business at the University of Pittsburgh. She also holds a Ph.D. degree in engineering. She is teaching Marketing Research at The Wharton School and is a frequent contributor for Knowledge@Wharton and Wharton Business Radio, and is a contributor for Google Think Insights.