Photo of Pinar Yildirim

Pinar Yildirim

Assistant Professor of Marketing

Research Interests: media, advertising, industrial organization, social networks, social media, news media, user-generated content, privacy, political economy, open innovation, two-sided matching, search engines

Links: CV, Google Column, Twitter


Pinar Yildirim is Assistant Professor of Marketing at the Wharton School.  Pinar's research can be categorized into three main streams: monetization of media platforms, politics in marketing, and advertising. She focuses on analytical modeling and in particular is interested in game theoretic models. Parallel to these interests, her current research focuses on two-sided networks, including innovation platforms, data markets, and social networks. Related to her interests of 'political economy' she is also conducting research on how beliefs about the role of government can be shaped. Professor Yildirim's research appeared in top management and marketing journals including Journal of Marketing Research, Management Science, and Journal of Marketing, and received various grants including grants from the Wharton Public Policy Initiative, Mack Institute, and Wharton Dean's Research Fund.

Yildirim had industrial experience in consumer electronics and automotive sectors, at firms such as Fiat S.P.A and Renault S.A. She also conducted research in collaboration with GlaxoSmithKline and PNC Bank, and currently she is conducting research in collaboration with the American Red Cross (with Wharton Customer Analytics Initiative grant) and Social Bicycles.

Professor Yildirim earned her Ph.D. in Marketing & Business Economics from the Katz Graduate School of Business at the University of Pittsburgh. She is teaching Marketing Research at the Wharton School and is a frequent contributor for Knowledge@Wharton and contributor for Google Think Insights.