Photo of Peter Fader

Peter Fader

Frances and Pei-Yuan Chia Professor

Co-Director - Wharton Customer Analytics Initiative

Professor of Marketing

Research Interests: lifetime value of the customer, sales forecasting for new products, using behavioral data to understand and forecast shopping/purchasing activities across a wide range of industries. managerial applications focus on topics such as customer relationship management

Links: CV, CoolNumbers.com, Google Scholar page

Address: 771 Jon M. Huntsman Hall, 3730 Walnut Street
University of Pennsylvania, Philadelphia, PA 19104
Email: faderp@wharton.upenn.edu
Office: (215) 898-1132