Photo of Leonard Lodish

Leonard Lodish

Samuel R. Harrell Emeritus Professor

Leader and Co-founder, Global Consulting Practicum

Emeritus Professor of Marketing

Research Interests: entrepreneurial marketing, expert systems in marketing, marketing decision support systems, marketing experimentation, marketing resource allocation, promotion and advertising decision support., sales force decision support

Links: CV

Address: 772 Jon M. Huntsman Hall, 3730 Walnut Street
University of Pennsylvania, Philadelphia, PA 19104
Email: lodish@wharton.upenn.edu
Office: (215) 898-6645
Office Fax: (215) 898-2534