Pradeep K. Chintagunta
Joseph T. and Bernice S. Lewis Distinguished Service Professor of Marketing
The University of Chicago, Booth School of Business
Pradeep K. Chintagunta is the Joseph T. and Bernice S. Lewis Distinguished Service Professor of Marketing at the Booth School of Business, University of Chicago. He is interested in empirically studying consumer, agent and firm behavior, and more recently, “development marketing” – studying the role of marketing in economic development. He graduated from Northwestern University and has also served on the faculty of the Johnson School, Cornell University. He is an ISMS Fellow and serves on the Board of Governors of the Indian Institute of Management, Ahmedabad and is an advisor at Shiv Nadar University and the Indian School of Development Management. He likes travel and movies and collects vintage electronics.
