Photo of Deborah Small

Deborah Small

Laura and John J. Pomerantz Professor of Marketing

Professor of Marketing

Professor of Psychology

Research Interests: consumer judgment and decision making, charitable giving, emotion, risk perception, public policy, morality

Links: CV

Professor Deborah Small's research interfaces psychology and economics, examining fundamental processes that underlie human decision making.

Professor Small's research has been published in top-tier academic journals across Psychology and Marketing. She serves as an Associate Editor for Journal of Marketing Research and is a member of several editorial boards.

At Wharton, Professor Small was voted "Iron Prof" in 2014.  She teaches consumer behavior and Marketing for Social Impact.

She received her PhD in Psychology and Behavioral Decision Research from Carnegie Mellon University and her BS from the University of Pennsylvania. She is also a member of the graduate faculty of the Psychology Department at Penn.