Yonat Zwebner

Yonat Zwebner
  • Postdoctoral Researcher

Contact Information

  • office Address:

    716 Jon M. Hunstman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104

Teaching

Past Courses

  • MKTG101 - INTRO TO MARKETING

    The objective of this course is to introduce students to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. The course is also a foundation for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing strategy, customer behavior, segmentation, market research, product management, pricing, promotion, sales force management and competitive analysis.

Knowledge@Wharton

Retail Resurrection: A Rosy Outlook for 2019?

Buoyed by a strong economy and low unemployment, 2018 retail sales were the best in six years. What's in store for this year?

Knowledge @ Wharton - 2019/01/16
Why Open Banking Represents a Seismic Shift for Fintech

Fintech executive Jane Barratt of MX Technologies discusses the promises and pitfalls of 'open banking.'

Knowledge @ Wharton - 2019/01/16
Talent on Tap: Why Online Labor Platforms Are Taking Off

People leverage the gig economy to get a ride on Uber or hire plumbers. In a tight labor market, companies should consider using online labor platforms, too, according to this opinion piece.

Knowledge @ Wharton - 2019/01/16