Uri Barnea

Uri Barnea
  • Doctoral Student

Contact Information

  • office Address:

    700 Jon M. Huntsman Hall, 3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104

Research Interests: consumer behavior, communication, happiness

Overview

Uri joined the Wharton Marketing Doctoral Program in Fall 2014. He received his B.A. in Psychology from IDC (Herzliya, Israel). 

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Research

Teaching

Current Courses

  • MKTG101 - Intro To Marketing

    The objective of this course is to introduce students to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. The course is also a foundation for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing strategy, customer behavior, segmentation, market research, product management, pricing, promotion, sales force management and competitive analysis.

    MKTG101920 ( Syllabus )

Past Courses

  • MKTG101 - INTRO TO MARKETING

    The objective of this course is to introduce students to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. The course is also a foundation for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing strategy, customer behavior, segmentation, market research, product management, pricing, promotion, sales force management and competitive analysis.

Activity

Latest Research

Hal E. Hershfield, Cassie Mogilner, Uri Barnea (2016), People Who Choose Time Over Money Are Happier, Social Psychological and Personality Science, 7 (September), pp. 697-706. 10.1177/1948550616649239
All Research