Shalena Srna

Shalena Srna
  • Doctoral Candidate - Joint Marketing and Psychology Degree Program

Contact Information

  • office Address:

    726.7 Jon M. Huntsman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104

Research Interests: Judgment and decision making, consumer perceptions, consumer motivation and performance

Links: CV

Overview

Shalena Srna is a fifth-year doctoral student in the joint marketing and psychology Ph.D. program. She is broadly interested in consumer perceptions, motivation and judgment and decision making. Her dissertation focuses on the perception of multitasking. Specifically, although previous literature has found that engaging in multiple tasks may diminish performance, she finds that, holding the activity constant, the mere perception of multitasking actually improves performance because it increases engagement. She is continuing to explore how such increase in engagement impacts several marketing relevant activities such as in-store and online shopping experiences, and the recall, enjoyment, and effectiveness of marketing communications.

Shalena received a Bachelor of Science in 2013 from the Haas School of Business, University of California, Berkeley.

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Research

  • Rom Y. Schrift, Jeffrey R. Parker, Gal Zauberman, Shalena Srna (2018), Multi-Stage Decisions Processes: The Impact of Attribute-Order on How Consumers Mentally Represent Their Choice, Journal of Consumer Research, 44 (6), pp. 1307-1324.

  • Shalena Srna, Rom Y. Schrift, Gal Zauberman (Under Revision), The Illusion of Multitasking and Its Positive Effect on Performance.

    Description: In preparation for 2nd round review at Psychological Science.

  • Keisha M. Cutright, Shalena Srna, Adriana Samper (Working), Suit Up and Shop: How Consumer Attire Influences Purchasing Decisions.

  • Shalena Srna, Gal Zauberman, Rom Y. Schrift (Work In Progress), A Prediction Gap in Effect of Income Tax on Effort.

  • Shalena Srna, Alixandra Barasch, Deborah Small (Work In Progress), When Signaling Status Backfires.

Activity

Latest Research

Rom Y. Schrift, Jeffrey R. Parker, Gal Zauberman, Shalena Srna (2018), Multi-Stage Decisions Processes: The Impact of Attribute-Order on How Consumers Mentally Represent Their Choice, Journal of Consumer Research, 44 (6), pp. 1307-1324.
All Research