Shalena Srna is a fifth-year doctoral student in the joint marketing and psychology Ph.D. program. She is broadly interested in consumer perceptions, motivation and judgment and decision making. Her dissertation focuses on the perception of multitasking. Specifically, although previous literature has found that engaging in multiple tasks may diminish performance, she finds that, holding the activity constant, the mere perception of multitasking actually improves performance because it increases engagement. She is continuing to explore how such increase in engagement impacts several marketing relevant activities such as in-store and online shopping experiences, and the recall, enjoyment, and effectiveness of marketing communications.
Shalena received a Bachelor of Science in 2013 from the Haas School of Business, University of California, Berkeley.