Remi Daviet

Remi Daviet
  • Postdoctoral Researcher
  • Part-Time Lecturer

Contact Information

  • office Address:

    727.8 Jon M. Huntsman Hall, 3730 Walnut Street , University of Pennsylvania, Philadelphia, PA 19104

Teaching

Past Courses

  • MKTG309 - SPECIAL TOPICS

    EXPERIMENTS FOR BUSINESS DECISION MAKING: In the past decade, massive shifts in how companies interact with their customers have suddenly made field experiments an economically feasible way to learn about a variety of business questions such as what types of promotions are most effective, what products should be stocked at a store, how e-mail promotions should be designed, how sales staff should be compensated, etc. Many marketers engaged in online retailing, direct-marketing, online advertising, media management, etc. are rapidly embracing a "test and learn" philosophy and a number of platforms such as Google Website Optimizer, have been developed to facilitate rigorous field experiments in the online environment. Just as with the quality revolution in manufacturing during the 1980s and 1990s, the rapid rise of the "test and learn" philosophy in marketing has created a huge demand for those who can design, field, and analyze marketing experiments. Through this course, you will learn and practice a wide range of critical skills, from the statistical methods used to design and analyze experiments to the management and strategy required to execute an experiment and act on the results. Although the cases and examples will focus on marketing problems, the material covered can be applied in a number of other domains particularly operations management and product design.

  • MKTG809 - SPECIAL TOPICS

    EXPERIMENTS FOR BUSINESS DECISION MAKING: In the past decade, massive shifts in how companies interact with their customers have suddenly made field experiments an economically feasible way to learn about a variety of business questions such as what types of promotions are most effective, what products should be stocked at a store, how e-mail promotions should be designed, how sales staff should be compensated, etc. Many marketers engaged in online retailing, direct-marketing, online advertising, media management, etc. are rapidly embracing a "test and learn" philosophy and a number of platforms such as Google Website Optimizer, have been developed to facilitate rigorous field experiments in the online environment. Just as with the quality revolution in manufacturing during the 1980s and 1990s, the rapid rise of the "test and learn" philosophy in marketing has created a huge demand for those who can design, field, and analyze marketing experiments. Through this course, you will learn and practice a wide range of critical skills, from the statistical methods used to design and analyze experiments to the management and strategy required to execute an experiment and act on the results. Although the cases and examples will focus on marketing problems, the material covered can be applied in a number of other domains particularly operations management and product design.

Knowledge@Wharton

The Post-COVID Workplace: Will Employees Be Safe?

The transition back to a physical workplace promises to come with perils both real and perceived, as well as new kinds of tensions, Wharton experts say.

Knowledge @ Wharton - 2020/07/7
What Poker Can Teach Us about Making the World a Better Place

Wharton’s Katherine Milkman talks with psychologist Maria Konnikova about her new book, ‘The Biggest Bluff,’ and how we can make decisions in an environment in which we have very little control.

Knowledge @ Wharton - 2020/07/2
How CFOs Can Be Better Leaders in the Age of COVID-19

The quality of their relationships will be the differentiating factor for CFO success, write Catherine Dixon and her co-authors in this opinion piece.

Knowledge @ Wharton - 2020/07/2