Remi Daviet

Remi Daviet
  • Postdoctoral Researcher

Contact Information

  • office Address:

    727.8 Jon M. Huntsman Hall, 3730 Walnut Street , University of Pennsylvania, Philadelphia, PA 19104

Teaching

Past Courses

  • MKTG309 - SPECIAL TOPICS

    EXPERIMENTS FOR BUSINESS DECISION MAKING: In the past decade, massive shifts in how companies interact with their customers have suddenly made field experiments an economically feasible way to learn about a variety of business questions such as what types of promotions are most effective, what products should be stocked at a store, how e-mail promotions should be designed, how sales staff should be compensated, etc. Many marketers engaged in online retailing, direct-marketing, online advertising, media management, etc. are rapidly embracing a "test and learn" philosophy and a number of platforms such as Google Website Optimizer, have been developed to facilitate rigorous field experiments in the online environment. Just as with the quality revolution in manufacturing during the 1980s and 1990s, the rapid rise of the "test and learn" philosophy in marketing has created a huge demand for those who can design, field, and analyze marketing experiments. Through this course, you will learn and practice a wide range of critical skills, from the statistical methods used to design and analyze experiments to the management and strategy required to execute an experiment and act on the results. Although the cases and examples will focus on marketing problems, the material covered can be applied in a number of other domains particularly operations management and product design.

  • MKTG809 - SPECIAL TOPICS

    EXPERIMENTS FOR BUSINESS DECISION MAKING: In the past decade, massive shifts in how companies interact with their customers have suddenly made field experiments an economically feasible way to learn about a variety of business questions such as what types of promotions are most effective, what products should be stocked at a store, how e-mail promotions should be designed, how sales staff should be compensated, etc. Many marketers engaged in online retailing, direct-marketing, online advertising, media management, etc. are rapidly embracing a "test and learn" philosophy and a number of platforms such as Google Website Optimizer, have been developed to facilitate rigorous field experiments in the online environment. Just as with the quality revolution in manufacturing during the 1980s and 1990s, the rapid rise of the "test and learn" philosophy in marketing has created a huge demand for those who can design, field, and analyze marketing experiments. Through this course, you will learn and practice a wide range of critical skills, from the statistical methods used to design and analyze experiments to the management and strategy required to execute an experiment and act on the results. Although the cases and examples will focus on marketing problems, the material covered can be applied in a number of other domains particularly operations management and product design.

Knowledge@Wharton

How Can Financial Institutions Prepare for AI Risks?

Strong governance and risk mitigation are crucial for artificial intelligence to improve business and societal outcomes, according to a recent paper published by Wharton AI for Business.

Knowledge @ Wharton - 4/13/2021
Why Older Americans Are Taking on More Debt

A new study that finds older Americans are struggling with debt underscores the importance of financial literacy, says Wharton’s Olivia S. Mitchell.

Knowledge @ Wharton - 4/13/2021
Biden’s Infrastructure Plan: Who Are the Winners and Losers?

Spending on stronger infrastructure and higher taxes will crowd out private investment, ultimately reducing GDP, according to the Penn Wharton Budget Model.

Knowledge @ Wharton - 4/12/2021