Natalia Kononov

Natalia Kononov
  • Postdoctoral Researcher

Contact Information

  • office Address:

    Marketing Department
    The Wharton School
    University of Pennsylvania
    3730 Walnut Street, JMHH 700
    Philadelphia, PA 19104

Links: CV

Teaching

All Courses

  • MKTG1010 - Intro To Marketing

    The objective of this course is to introduce students to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. The course is also a foundation for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing strategy, customer behavior, segmentation, customer lifetime value, branding, market research, product lifecycle strategies, pricing, go-to-market strategies, promotion, and marketing ethics.

Knowledge at Wharton

The FDNY’s Transformation After 9/11

Gregory P. Shea, Wharton adjunct professor of management and co-author of 'Rising from Ground Zero,' discusses how the FDNY transformed its leadership, training, psychological support, and disaster response after 9/11.…Read More

Knowledge @ Wharton - 9/11/2026
How the NFL Is Winning a New Generation of Fans

Marissa Solis, SVP of global brand and consumer marketing at the NFL, explains how the league is building stronger connections with new audiences at home and around the world.…Read More

Knowledge @ Wharton - 9/10/2026
The Business of Shared Scooters

Gad Allon, Wharton professor of operations, information and decisions, explains how shared bikes and scooters make money, why cities regulate them, and what their future looks like in urban transportation.…Read More

Knowledge @ Wharton - 9/9/2026