Joowon Kim

Joowon Kim
  • Doctoral Student

Contact Information

  • office Address:

    700 Jon M. Huntsman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104

Overview

Joowon Kim joined the Wharton Marketing Doctoral Program in Fall 2017. She received a MA in Statistics from Yale University, and a dual degree from Sungkyunkwan University and Indiana University – BBA in Global Business Administration and BS in Economic Consulting and Public Policy Analysis.

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Knowledge@Wharton

Collusion over Drug Prices: Will Generic Manufacturers Pay?

A lawsuit alleging that 20 generic drug makers colluded to fix prices reveals how existing market-based, competitive mechanisms fail to protect consumers.

Knowledge @ Wharton - 2019/05/20
For the Win: Using Connected Strategies to Gain a Competitive Advantage

Technology is the beginning for companies looking to gain the competitive edge. In their new book, Wharton's Nicolaj Siggelkow and Christian Terwiesch explain how a “connected strategy” helps businesses create more value for themselves and their customers.

Knowledge @ Wharton - 2019/05/20
China Evergrande Group: Strategic Repositioning Toward a Sustainable Growth Model

Over the last 15 years, China Evergrande Group has embarked on an astonishing growth path that saw its four-person team become one of the largest and most well-known real estate developers in China. The company’s explosive growth was built on a ‘high debt, high leverage, high turnover, and low cost’ model. But those giddy days

Knowledge @ Wharton - 2019/05/20