Joowon Kim

Joowon Kim
  • Doctoral Student

Contact Information

  • office Address:

    700 Jon M. Huntsman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104


Joowon Kim joined the Wharton Marketing Doctoral Program in Fall 2017. She received a MA in Statistics from Yale University, and a dual degree from Sungkyunkwan University and Indiana University – BBA in Global Business Administration and BS in Economic Consulting and Public Policy Analysis.

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How Will Targeted Ads Fare in an Era of Data Protection?

Although many companies are uncertain how the General Data Protection Regulation that went into effect last month will impact them, one thing is clear: They will not be able to target their advertising as freely as in the past.

Knowledge @ Wharton - 2018/06/22
Bigger Than Potholes: Why Fixing America’s Infrastructure Should Be a Priority

Infrastructure projects are expensive, divisive and downright complicated -- but they're also critical to the health of the U.S. economy, says Wharton’s Robert Inman.

Knowledge @ Wharton - 2018/06/22
How the Royal Wedding Reflects the Millennial Approach to Marriage

The recent Royal Wedding was a reflection on a grand scale of the current trends in the wedding industry.

Knowledge @ Wharton - 2018/06/21