726.6 Jon M. Huntsman Hall
3730 Walnut Street
University of Pennsylvania
Philadelphia, PA 19104
Research Interests: Consumer Behavior, Moral and Political Marketing, Word of Mouth, Judgment and Decision Making
I’m a rising fifth-year doctoral student in Behavioral Marketing and Psychology. I will be on the academic job market Summer/Fall 2021.
Using online, lab, and field experiments, I investigate emerging trends in moral and political marketing.
Check out my personal website for details on recent publications and press: ikesilver.com.
Ike Silver, George Newman, Deborah Small (2020), Inauthenticity Aversion: Moral reactance toward tainted actors, actions, and objects, Consumer Psychology Review, 4, pp. 70-82.
Jackie Silverman and Ike Silver (Work In Progress), Doing Good for Nothing: Motive Inferences from Probabilistic Profits of Prosociality.