Ike Silver joined the Wharton Marketing Doctoral Program in Fall 2017 after two years working as a management associate at Bridgewater. Ike studies prosocial consumer behavior with a focus on how consumers manage their reputations and track and evaluate the reputations of other individuals and brands. Ike received his B.A. cum laude in cognitive science from Yale University. Ike’s Personal Website: ikesilver.com.